Taco Time demands Calgary restaurant stop offering 'Taco Tuesdays'
Calgary restaurant Blanco Cantina received letter demanding it stop using trademarked slogan
CBC News Posted: Feb 13, 2018 8:40 AM MT Last Updated: Feb 13, 2018 9:03 AM MT
The lawyer for one of Canada's largest franchise companies is demanding a Calgary restaurant stop using the slogan Taco Tuesday.
Blanco Cantina on 17th Avenue S.W. has been using the phrase to advertise its half-price tacos on Tuesdays since it opened five years ago, said spokesperson Kate Mitchell.
But she says the restaurant received a letter from Quebec-based MTY Group — the franchisor of Taco Time Canada and dozens of other fast food brands — saying it holds a trademark on Taco Tuesday.
"MTY reserves its rights to be indemnified for damages suffered as a result of your unauthorized use of its trademark," the letter says.
'We're going to have some fun with it'
Mitchell said she found the letter very surprising.
"I didn't think that someone could own Taco Tuesday. It's so widely used," said Mitchell.
The Calgary restaurant uses the phrase online, on its menu and on a billboard outside the business.
Mitchell says the owners aren't going to pick a fight with the big national chain.
"We will comply with their request to not use it, but we're going to have some fun with it, because it really is quite funny," she said.
Blanco plans to hold a contest for customers to pick a new taco-themed slogan.
MTY Group did not respond to a request from CBC News for comment.
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