Fashion Santa says he is at Yorkdale mall 'for the adults'

He's not your average mall Santa.

For starters, he's missing some padding around the middleand his beard is groomed.He doesn't wear cheap and fuzzy red suits,opting instead for velvet burgundy blazers.

But Paul Mason is still putting smiles on the faces of shoppers at Toronto'sYorkdale mall.

"I often say I'm Santa's younger brother the thinner version," said Mason, who is also known asFashion Santa to Yorkdale customers.

Mason has been a fashion model for 30 years and his look inspired hiscollaboration with the mall to create Fashion Santa. Just to be clear the mall still has a traditional Santa for children to visit, they just have a second one as well "for adults," he told CBC News.

"This is a first," said Mason. "On Saturday, I had a woman, she must have been 70 years old, she said, 'I haven't taken a photo with Santa since I was like five' ... so I love it."

Those photos are the drive behind the Fashion Santa initiative at Yorkdale.

For every selfie posted to social media using the hashtag #YorkdaleFashionSanta, the mall will donate $1 to the Sick Kids Foundation, up to possible total of $10,000.

But you won't get to sit on Fashion Santa's knee. "Fashion Santa doesn't have a chair," Mason said, adding fanscan take a photowith himin hiswinter wonderland setup in the mall on weekends.

Pictures of Mason as Fashion Santa have already inspired a lot of reaction online.

He even gainedthe attention of some internationalmedia outlets such as Time magazine.