POLL Which PWHL team has the best name and logo? Vote for your fave

Published 2024-09-11 07:00
Nina Corfu
Nina Corfu
Assignment Producer 

Canadian teams are Toronto Sceptres, Montreal Victoire and Ottawa Charge

Hockey fans, pull out your piggy banks. There’s some new sports merchandise to start saving up for.

On Sept. 9, the Professional Women’s Hockey League (PWHL) revealed the names and logos for its six teams.

Players spent the first season, which started Jan. 1, wearing jerseys with only the name of their location on it.

Jesse Compher smiles in a Toronto jersey.

When the PWHL launched in January, players like Toronto’s Jesse Compher wore jerseys with the name of the team’s location on them, since they didn’t have team names or logos yet. (Image credit: Chris Young/The Canadian Press)

Now all six teams have a new identity.

The names of the Canadian teams are:

  • Charge in Ottawa, Ontario.
  • Sceptres in Toronto, Ontario.
  • Victoire in Montreal, Quebec.

The names of the American teams are:

  • Fleet in Boston, Massachusetts. 
  • Frost in Minnesota. 
  • Sirens in New York, New York.

There’s a story behind each team name and logo, too.

Image shows six team logos under the Professional Womens Hockey League banner.

The Boston Fleet, Minnesota Frost, Montreal Victoire, New York Sirens, Ottawa Charge and Toronto Sceptres will take the ice in early December for the league’s second season. (Image credit: PWHL/The Canadian Press) 

The stories behind the names

Charge reflects the motto of Canada’s capital city, which is “Advance — Ottawa — En Avant.”

Sceptre, which is the name for the staff a queen or king might carry, was inspired by Toronto’s history with Queen Elizabeth.

Victoire, the French word for victory, was inspired by Quebec’s Francophone roots.

Fleet, which is a group of boats, represents Boston’s connection to the sea. That’s why the logo is an anchor. (Tilt your head sideways for a better view.)

Frost, with its icicle-like logo, represents the state of Minnesota’s hockey heritage.

The name Sirens was inspired by the sound of New York City, not to mention the goal horn.

Choose your favourite

Many of the players expressed excitement over the new names and logos after the big reveal.

“Whenever you go into a huddle and you’re cheering for something, it’s nice to be able to name it,” said Fleet captain Hilary Knight.

Of course, not everybody is going to love the new names and logos, said Amy Scheer, the league’s vice-president of business operations. “And that’s OK.” 

She said the process, which involved input from a marketing agency, PWHL staff and fans, was as “thorough” as it could be. 

So what do you think?

The league said jerseys will be released in late October or early November.

The second season is set to begin early December.

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With files from The Associated Press

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