The CBC was too American for prime time in 1979 | CBC - Action News
Home WebMail Wednesday, November 13, 2024, 05:01 AM | Calgary | 0.6°C | Regions Advertise Login | Our platform is in maintenance mode. Some URLs may not be available. |

The CBC was too American for prime time in 1979

The CRTC is empowered with granting broadcast licenses, and in 1979 it renewed CBC's with the condition that it cut back on shows produced in the United States.

The CRTC didn't like M*A*S*H but 'This Week in Parliament' got thumbs-up

CRTC demands less American programming on CBC-TV

45 years ago
Duration 1:34
As a condition of granting the CBC a broadcast license, the CRTC wants to see less from the U.S.

M*A*S*H, the gently comic drama set within a Korean War mobile surgical hospital, might have made for good television viewing in 1979. But it didn't belong on CBC Television.

Opening screen credit for MASH, an American TV show
One of the shows that the CBC could stand to lose from its schedule was M*A*S*H. (CBC Archives)

Neither did The White Shadow, a show about a former basketball pro who takes a job coaching the game at an inner-city high school, according to the Canadian Radio-television and Telecommunications Commission.

"More Canadian content is a condition made by the CRTC for renewing the CBC's licences," said The National's Knowlton Nash, introducing a report about the CRTCdemand.

The commission was "extremely complimentary" about the CBC's job of broadcasting the 1976 Olympic Games.

"It praises the CBC's presentation of the National Ballet," noted reporter Stuart Langfordon April 30, 1979.

And that wasn't all: the political broadcast This Week in Parliament,made possible a year and a half earlier by the addition of cameras to the House ofCommons, was also singled out for approval.

Not very 'valuable'

"It's clear the CRTC believes these sorts of shows are more valuable to Canadians than, say, The White Shadow," said Langford.

Screen shot of title sequence for The White Shadow, an American TV show
Set in Los Angeles, The White Shadow was procured by the CBC from a U.S. network. (CBS)

CRTC chairman Pierre Camuseemed to think it shouldn't be too hard for the CBCto improve the ratio of Canadian content.

"Already 70 per cent of what you see on the CBC is Canadian content," he said. "We are already almost there. We just say, 'let's go a little bit further.'"

But,Langfordnoted, CBCPresident Al Johnson who declined to comment might not find it that simple.

"He can't help but be enthused about the boost this will give to television production in Canada," he summed up. "But he's likelyto be less enthusiastic about what the loss of American serials might mean to CBC revenues and rating."

Add some good to your morning and evening.

Sign up for this biweekly blast from the past, straight from the CBC Archives.

...

The next issue of Flashback will soon be in your inbox.

Discover all CBC newsletters in theSubscription Centre.opens new window

This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply.