#BookTok is ready to take things offline

9:07#BookTok is branching out into the real world

Book lovers have created a vibrant community on TikTok, affectionaly known and hashtaged by users as #BookTok.

#BookTok has been driving book sales in unprecedented numbers since lockdown in 2020, making household names out of authors like Colleen Hoover,Sarah J. Maas and Madeline Miller.

Now, the owner of the social media platform is getting into the publishing business. Author Jael Richardson stops by Commotion to talk about the tech giant'sreported approach so far, andhow #BookTok continues to upendthe publishing industry.

You can listen to the full discussion from today's show on CBC Listen or on our podcast, Commotion with Elamin Abdelmahmoud, available wherever you get your podcasts.

Interview with Jael Richardsonproduced by Jane van Koeverden.