Head out to any bog in Newfoundland and Labrador and you're bound to stumble upon them...red-headed Pitcher Plants blowing in the breeze.

These days our provincial emblem isn't just hanging out in bogs. Since 2006, the Pitcher Plant has been our official brand.

Learn more about this strange and fascinating insect eater, and meet some of the people passionate about our plant...everyone from a botanist, an artist, to a bog full of Japanese tourists.