Canadian toy company Spin Master buys flying ring firm Aerobie - Action News
Home WebMail Tuesday, November 19, 2024, 01:19 PM | Calgary | -3.3°C | Regions Advertise Login | Our platform is in maintenance mode. Some URLs may not be available. |
Business

Canadian toy company Spin Master buys flying ring firm Aerobie

Toronto-based toy company Spin Master is buying Aerobie, maker of the eponymous flying disc, for an undisclosed sum.
A child is shown playing with one of Aerobie's flying discs. (Aerobie Inc.)

Toronto-based toy company Spin Master is buying Aerobie, maker of the eponymous flying disc, for an undisclosed sum.

Founded in 1984 in Palo Alto, Calif.,by Alan Adler,an engineer and part-time Stanford University teacher, Aerobiemakes a variety of outdoor flying toys.

One of the company's products was used to set theGuinness World Record for the farthest thrown object without a speed-aiding feature in 2003, when a flying disc was thrown more than 400 metres.

Aerobieis Spin Master's seventh major acquisition since the company went public in 2015.

"Acquisitions such as Aerobie are a key part of our overall growth strategy," Spin Master's chief operating officerBen Gadbois said in a release. "We will further innovate the Aerobie line using our global research and development network, and leverage Spin Master's global sales and marketing infrastructure to grow sales internationally."

Spin Master is known for its Meccano, Hatchimals, Air Hogs and Paw Patrol brands.