'Roaring Kitty' returns, sending meme stocks like GameStop surging once again

The man at the centre of the pandemic meme stock craze appeared online for the first time in three years, sending the prices of three quirky and volatile shares sharply higher Monday.

Keith Gill, better known as "Roaring Kitty," posted an image Sunday on the social media platform X, formerly Twitter, of a man sitting forward in his chair a meme used by gamers when things are getting serious.

He followed that postwith a YouTube video from years before when he championed the beleaguered company GameStop saying, "That's all for now cuz I'm out of breath. FYI here's a quick 4min video I put together to summarize the $GME bull case."

GameStop in 2021 was a video game retailer that was struggling to survive as consumers switched rapidly from discs to digital downloads. Big Wall Street hedge funds and major investors were betting against it, or shorting its stock, believing that its shares would continue on a drastically downward trend.

GameStop trading halted 8 times before noon

Gill and those who agreed with him changed the trajectory of a company that appearedheaded for bankruptcy by buying up thousands of GameStop shares in the face of almost any accepted metrics that told investors that the company was in serious trouble.

That began what is known as a "short squeeze," when those big investors that had bet against GameStop were forced to buy its rapidly rising stock to offset their massive losses.

At Monday's opening bell, it appeared that Gill had reignited the phenomenon as shares of GameStop more than doubled. At midday, shares were trading 60 per centhigher. It's the biggest intra-day trading jump for GameStop since the meme craze of early 2021. Other meme stocks like the theatrechain AMC were jolted higher as well.

Trading in GameStop was halted eight times before noon on Monday due to volatility.

Gill became a cause clbre in 2021 after his posts on the Reddit subcategory Wallstreetbets ignited a David vs. Goliath battle with large hedge funds that were betting heavily against the survival of GameStop.

The small guys won, at least for a while, driving shares of GameStop up more than 1,000 per centin 2021, and other meme stocks as well. The struggling movie theatrechain AMC jumped 2,300 per centin a very short span of time in the same year.

Colossal losses for big traders

Some big traders posted colossal losses as GameStop raced from less than $20 US, to close at$400 each. Citron Research, Melvin Capital and other well-known hedge funds lost an estimated $5 billion, according to analytics firm S3 Partners.

Some of those new and smaller investors believed, at least in part, that Ryan Cohen, co-founder of Chewy.com, could push the traditional retailer in a more online direction. Cohen built up a stake in GameStop before eventually joining the board and last year becoming its CEO.

Joining the meme surge on Monday was AMC Entertainment Holdings Inc., which leapt 33 per cent. Koss Co.,a headphone manufacturer, spiked 25 per centand BlackBerry, the one-time dominant smartphone maker, rose seven per cent. The retailer Bed, Bath & Beyond, another meme stock, sought bankruptcy protection last year.

Some meme stocks, including GameStop and AMC, had been climbing rapidly earlier this month.

Shares of GameStop Corp., which have faded steadily since 2021, had already risen 57 per centthis month. In January, GameStop reported its first annual profit since 2018, although it's still unclear if Cohen's turnaround plan will succeed.

AMC had risen 10 per centover the past 30 days.

Those companies broke out on Monday following Gill's social media post.

Market dynamics different than last time

The dynamics of the market as far as companies like GameStop are concerned have changed, however.

When Gill and an online army of retail investors began buying up shares of GameStop, more than 140 per centof the company's tradeable shares were being shorted.

That distorted number is arrived at because some traders were borrowing against already shorted stocks to build even bigger bets against the company, vastly increasing their losses when the stock began to climb.

The short positions against GameStop's tradable shares now stand at just over 24 per cent, slightly more than the 22.5 per centrecorded in January.

Gill reaped a big profit investing in a troubled video-game company, but he denied when he appeared virtually at a congressional hearing that he used social media to drive up GameStop's stock price.

He told lawmakers at the time simply,"I like the stock."

As Roaring Kitty, Gill had vanished from messaging boards after posting a video in June 2021of kittens going to sleep.

The story of Roaring Kitty and the meme stock craze was turned into a movie last year called Dumb Money.