Most Canadian employees are ready to quit their jobs, survey finds - Action News
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Most Canadian employees are ready to quit their jobs, survey finds

A low unemployment rate coupled with greater desire for growth on the job means employers must step up their game to keep staff happy. A survey conducted by Nielsen has found that three quarters of employees surveyed would leave their jobs for another opportunity.

Low unemployment rate means employers must step up their game to keep staff happy

A new survey found that nearly three quarters of respondents would be willing to leave their current jobs. Here staff gather around a meeting room table at Klick Inc., a Toronto-based health marketing company that has won dozens of best employer awards. (Klick Inc.)

Canadian employers may need to step up their gameif they want to avoid costly staff turnover, a new survey suggests.

Research conducted byNielsenon behalf of human resources software companyCeridianfound that nearly three quarters of respondents were either looking for work, or would consider jumping ship if approached with the right opportunity.

Among 1,001 Canadians and 1,000 Americanssurveyed for the company'sannual Pulse of Talent report, 37 per cent said they were either actively or casually looking for a new job, and 36 per cent say they'd consider a new position if recruited.

In November, the unemployment rate in Canadahit its lowest point since Statistics Canada started tracking that data 40 years ago.Given theparticularlytight labour market for skilled workers, human resources experts saycompanies can't afford to assume staff will stick around even for a few years.

In fact, most of the employees surveyed said they knew within one year on ajob whether or not they'd stay long-term.

Lisa Sterling, who heads up HR for Ceridian, saidthat means employers must act faster to work with junior employees on their career development and job satisfaction things that naturally build loyalty.

Lisa Sterling, head of human resources for software company Ceridian, said employers risk losing staff if they don't reach out to them early in their tenure to ensure there's a clear path for their development and growth. (Ceridian)

Going for growth

Perhaps unsurprisingly, better pay was the reason cited most often for accepting a new job but not by a landslide. After compensation, people were most likely to leave because they didn't find their work interesting, followed closely by not feeling respected, and by lack of opportunityto take on new responsibilities.

Sterling says that doesn't surprise her. "I think it's absolutely imperative for organizations to have a significant structure around a growth philosophy. It's incredibly important for people at any age to feel like they have growth and movement."

Traditionally, employers target senior staff for promotions and opportunities to expand their portfolios of responsibility, she says.But that won't cut it today.

Millennialsdo have a desire to do work that is interesting to themI think they're more willing to walk away than the generations that came before them."- Lisa Sterling, Chief People and Culture Officer, Ceridian

"The expectations are different than even 10 years ago," saidSterling. Raised by baby boomers, many of whom clocked long hours on the job, millennials don't want to wait decades for work they find fulfilling.

"Millennialshave a desire to do work that is interesting to them. Things that give them joy and satisfaction. I think they're more willing to walk away than the generations that came before them."

Sterling says that spirit is beginning to influence older workers, too. "It's one of the positive things that we're seeing from millennialsthey're driving this desire for meaning across the organization regardless of age."

Beyond the corporate ladder

All of this requires employers to rethink the traditional career pathin ways that don't necessarily require somebody to move into management in order to grow in their role.

"The way work is evolving now, it's more about continuing to have an expansion of your knowledge andyour experience," says Sterling."It doesn't always mean climbing a ladder."

Employees of Klick Inc. on a monthly lunch-hour bus trip, this time to St. Lawrence Market in Toronto. (Klick Inc.)

Klick Inc., a Toronto-based technology and health marketing company, has won dozens of best-employer awards, including being named a Top 100 Best Places to Work in the Globe and Mail seven years running.

Executive vice-presidentGlenn Zujew saidthat's because of the emphasis the companyplaces on keeping staff happy both inand outof work.

On the personal and professional growth side of things, the company has thousands of hours of curated online training content on its so-called Klick University and not just for work-related tasks.

"You can learn how to DJ here;you can learn how to get your first mortgage. You can learn how to be a designer," he says.

Investing in retention

Klick has a teamentirely dedicated to making sure staff are happy,saidZujew.It runs monthly lunch-hour outings to visit local attractions, holds sessions that helpstaff adjust to new parenthood, organizes clubs that cater to various interests.It takes groups to football games and has even broughtpuppies into the office. On Father's Day, itheld a pickle-making workshopand on Mother's Day a flower arranging class.

If a staffer is pulling long hours on a special project, saidZujew, "they'll reach out to the familyandmake sure some Swiss Chalet is delivered to the home or a cleaning person is sent." It's a small investment with a big return inloyalty, he says.

"The cost to retrain somebody, to bring in a new employee and do all the onboarding is way greater than doing something like that."

Priyanka Mehandiratta, a Toronto-basedhuman resourcesconsultant, saidemployers are wise to take this kind of holistic approach to retention.

"Employees have a lot of choices now," saidMehandiratta. "If the work doesn't give you the satisfaction at the physiological level, you're not going to do it for a long time."

She says workplaces must cultivate an employee-friendly culture that's inclusive and flexible. "If you're stuck in an old-school model and still looking at when an employee is coming or leaving work, I don't think you're going to stay relevant."

In the end, it's the employees who make the company and that's the simple truth.- PriyankaMehandiratta, HR consultant

Mehandirattasaidemployers can keep people happy by cultivating "a culture of feedback" so both staff and managers know how they're doing.

"Listen to your employees, promote from within, train from within," she said. When employees feel valued and heard,they're more motivated to go above and beyond at work, saidMehandiratta.

"In the end, it's the employees who make the company and that's the simple truth."