Oil's swoon sparks Alberta schadenfreude in rest of Canada - Action News
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Oil's swoon sparks Alberta schadenfreude in rest of Canada

Falling oil prices are hammering Alberta's economy, but not everyone seems to mind. A look into the psychology behind interprovincial rivalry and why not all misfortune is created equal.
Falling oil prices are putting oil producing provinces on their heels, but that's not a problem for everyone. (Matthew Brown/Associated Press)

How best to describe a complicated interprovincial dynamic in which a swift drop in the price of oil can at once cause economic suffering for Alberta, yet inspire so little sympathy in the rest of the country?

Perhaps call it provinziellenfreude*.

With due respect to the Queens English, sometimes the German language, which is forever coming up with new ways to convey the layers of meaning in an idea, is better suited for a particular task. Consider schadenfreude, which comes from blending schaden (harm) with freude (joy), and refers to the pleasure thats taken in the misfortune of another.

It is not sufficient that I succeed. Everyone else must fail- Genghis Khan

Schadenfreude is typically not an emotion most people like to admit feeling. As children, were not raised to feel good about another persons problems. Yet, to deny it exists would be dishonest. Canadiansare certainlyno strangers to taking a hint of pleasure in the struggles of a province down the block.

The history of regionalschadenfreudestretches back to the early days of Confederation.

"Its bred in the bone,"says Dimitry Anastakis, a professor of political and economic history at Trent University in Peterborough, Ont. "These underlying regional tensions are never that far from the surface."

Right now, the same low oil prices that are knocking Alberta from its economic perch are also once again waking up thefamiliar call-and-response ofinter-regional rivalry.For Exhibit A, Anastakis says, just listen to a call-in radio show or scroll to the comments section of nearly any newspaper or web story that touches on oil.

If lower oil prices mean petro-rich Alberta gets served with a little comeuppance and gasoline prices fallat the same time, then, a common line of thinking goes, whats not to like?

As a Globe and Mail reader recently offered: "I guess we can start calling Alberta 'Detroit West' now. Where did all that oil money go over the last few decades anyway? Didn't the Conservatives put some aside for a rainy day? Get your umbrellas out in Alberta!"

A commenter on a recent story on CBC.ca was even more direct: "Everybody here, let's all raise our hands in the air and cheer. It's about time that Alberta suffered."

The rebuttals from the Alberta side of the border often make for a smart match: Hows [sic] Nova Scotia been doing these last few decades? Not so hot economically according to all the Nova Scotianers [sic] I talk to that have been supporting families back home with the money they make right here, in Alberta.

Us vs. them?

As might be expected, Albertans are starting to circle the wagons against attacks from other parts of the country that seem just a shade too gleeful. While the keyboard stylings of a few commenters, as well as the odd internet troll, are certainly not a robust gauge of the mood of the entire country, the renewed visibility of both camps raises any number of questions.

Where do feelings of schadenfreude come from? Are they harmless or is something more going on? Has Alberta done anything to deserve them? Does interprovincial rivalry hold real-world implications? Why cant we just be friends?

Feelings of schadenfreude are much more common than most people would like to think. How we feel about ourselves, says Richard Smith, a psychology professor at the University of Kentucky and the author of The Joy of Pain: Schadenfreude and the Dark Side of Human Nature, is tied up with our perception of how we stack up against others.

If feelings of self worth dont exist in a vacuum, then it stands to reason that someone elses misfortune can offer, at least in an intangible way, a relative boost to ones self esteem.

"Take the average Kentucky basketball fan. Why do we care, really, that Kentucky wins?Were not on the basketball court, were not actually achieving anything on an individual level, but when Kentucky wins a national championship a lot of people feel pretty good about themselves around here," Smith says. "We actually feel better about who we are as part of that collective Wildcat nation."

Provincially speaking, Albertas relative economic decline is an easy win for someone in another region. However, schadenfreude isnt limited to touchy-feely notions; it can result from more concrete events. In addition to self-worth, it connects with a complex web of feelings involving aspects of envy, competition, self-interest and justice, among other emotions.

Some provinces like cheap energy

Consider, for instance, the relationship betweenAlberta andOntario.

The good fortune enjoyed by Alberta duetohigher oil prices also put a charge into the loonie, punishing Canadas exportsector in general and central Canadian manufacturers in particular. Now that crude prices are falling, Albertas oil-inspired loss is Ontarios factory-driven gain.

In this case, the tendency to favour ones own self-interest, even at the expense of anothers suffering, is afeature of schadenfreude that's easy to understand.

The question of whether Alberta deserves any of the low-lying feelings of ill will coming its way is more complicated. To the extent that Albertans may have developed a certain smugnessor even arrogance about their economic success matters in how the rest of the country views the provinces current misfortune. Whats more, whether Alberta actually deserves its success in the first place or merely benefits from the arbitrary geological blessing of a vast resource endowment is, according to Smith, another factor that affects the feelings of peopleelsewhere.

A dollop of envy, he adds, is also likely a part of Canadas interprovincial schadenfreude cocktail. The fact that Alberta has prospered for so long fosters a resentment that doesnt get levied at Saskatchewan or Newfoundland, which are also bearing the brunt of lower oil prices, but have traditionally spent more time on the "have-not"side of the national ledger.

'Tough emotion'

"Envy is such a tough emotion to deal with, because if you acknowledge your envy youre basically saying,'Im inferior,' and people dont like to admit that at the individual or the group level because its a painful feeling,"Smith says. "Anything that gets rid of that feeling is good."

The consensus view of economists holds that low oil prices are a net negativefor the country. However, on an emotional level some people may still be willing to embrace lower pricesandsacrifice what's ultimately best for themselves if it narrows the perceived gap withanother group.

"Youre actually willing to suffer in other ways, but its worth it if your envy goes away,"says Smith. "You can say, Im OK with Canada suffering a little bit as a country as long as Alberta really suffers."

Schadenfreude, which isnt necessarily an emotion thats even consciously recognized, is often considered to be passive and fairly harmless, if ungenerous. To the extent that it might turn into a harmful instinct is a matter of degree.

In theory, it could contribute to provincial relations becoming so toxic that the country suffers, but for that to happen the slippery slope of ill will would have to become much icier than it is now.

"Its a natural human emotion, so theres no point in browbeating yourself about it, or anybody else, if you detect it in some way," Smith says. "You just dont want to go too far with it by encouraging it and feeding it. Thats not a path you want to go down."

West vs. East

Regional rivalry is certainly nothing new for Canada.

Ottawa, for instance, didnt grant the West control of its natural resources until 1930 after a 25-year fight. And the drumbeat of western alienation can still be heard with even the mere whisper of the words National Energy Program, the early 1980s federal government policy that dictated how much Alberta could charge other provinces for its oil.

"Its a tension thats always there," Trent Universitys Anastakis says. "Its a tension between the political elites, its a tension between ordinary people, and its a tension between different industrial sectors."

The long history of East-West tension shows up in 'The Canadian Milch Cow,' a political cartoon from 1915 that depicts eastern bankers reaping the benefits of hard-working western farmers. (Courtesy of the Glenbow Museum)

The question of whos footing the bill for Confederation through transfer payments is another ever-present aspect of Canadian federalism that doesnt always engender a lot of goodwill among the provinces. More recently, Ottawas policy efforts to turn Canada into an energy superpower are also seen to have a decidedly western tilt. Similarly, Prime Minister Stephen Harpers declaration of the West is in following his 2006 election win seemed to be, at least for those east of Manitoba, the idea of regional division writ large.

In an election year, how Canadians on either side of the Alberta border feel about the consequences of lower oil prices could take on a heightened relevance.

"Were probably going to see this tension really raise its head and appear in the next six to eight months,"Anastakis says. "Around the election youre going to see, probably, a different discourse by leaders in certain regions of the country someone like [Liberal Leader] Justin Trudeau is going to be trying to talk about how important the oil sands continues to be, but at the same time hell be in Ontario talking about how this is an opportunity for manufacturing to get back on its feet."

In a speech last week, Trudeau while attempting to walk the finest of political lines by supporting the oil industry while introducing a carbon-pricing plan seemed well aware of the role interprovincial schadenfreude could soon play for voters.

"My last name is Trudeau and Im standing here at the Petroleum Club in Calgary,"he said. "I understand how energy issues can divide a country."

With an election call around the corner and oil prices still struggling to find a bottom, it seems the latest episode of provinziellenfreude* could just be getting started.

*(Thanks to Peter Schloss of Dsseldorf for his work on the neologism.)