Air Canada invites Americans to 'test drive Canada' in new ads

Air Canada is playfully invitingAmericans to "test drive Canada," in a new ad campaign that pokes gentle fun at the big rise in U.S. queries about immigrating.

Without mentioning presumptive Republican presidential nominee Donald Trump, who has sparked vows from celebritiesto move north if he's elected in November, Air Canada's ad plays off the current disgruntled mood in the U.S. to propose a quick trip to Canada.

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"Before you sell the house and get the one-way ticket, maybe it makes sense to check us out first," a fresh-faced customer serviceagent says in one ad.

"Come on up and test drive Canada. Make it a long weekend and look around. Try your hand at the metric system," she continues.

The adstouchon Americans' distaste fortheir own electoral politics, while staying free of any overt partisanship. Google searches on "how can I move to Canada" have been rising since March, and another whimsical campaign called "Cape Breton if Trump wins" has generated millions of queries about travelling to the region.

Air Canada follows up its friendly invitation by pointing out that it operates240 flights daily from U.S. cities to Canada.

J. Walter Thompson created the campaign, which appears on social media and in five large U.S. cities.

Otherads in the campaignmake the most ofcelebritiesannouncing that they might consider moving to Canada, with one versioninviting Lena Dunham to make a TV show in Vancouver and another suggestingRaven-Symon visit first to check things out before getting her family to follow suit.

"Before you buy your one-way tickets for the rest of your crew, it's probably best if you test drive Canada first. Maybe even pick a future city of residence," says the spot, playing off Raven-Symon's vow to move north if a Republican is nominated for president.

Air Canada is promoting the campaign on Twitterwith the hashtag #TestDriveCanada.