B.C. to allow larger sample sizes at liquor retailers - Action News
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British Columbia

B.C. to allow larger sample sizes at liquor retailers

If you're hesitating to buy a pricey bottle of liquor you've never tried, the British Columbia government has stepped in with a taste-test solution.

Retailers will also be able to charge for the larger sample sizes to recover costs

Liquor stores in B.C. will now be able to charge for larger sample sizes. (Province of B.C.)

If you're hesitating to buy a pricey bottle of liquor you've never tried, the British Columbia government has stepped in with a taste-test solution.

The government is now allowing establishments to sell liquor samplesand has increased the available sample size to give customers a better sense of what they may want to buy.

The rules allow liquor and wine stores to charge for larger samples in an effort to recover the costs.

John Yap, the parliamentary secretary for liquor policy reform, says the changes are an important step in modernizing provincial liquor laws in a way that makes sense for consumers, retailers and manufacturers.

Instead of a sip, retailers can now sell a sample size up to 75 millilitres of wine, about one-third of a glass, or 175 millilitres of beer and 20 millilitres of hard liquor.

Trent Anderson, who heads a company that sells wine, says the changes give customers a chance to sample terrific new wines that would normally be too expensive to open.