Mist opportunity: Festival celebrates foggy November days in Hope, B.C.

November can be a time of year when fog rolls across British Columbia, along with cooler temperatures.

Riley Forman thinks that rather than being seen as gloomy, foggy weathershould be celebrated.

Formanis one of the people behind Fog Fest, a month-long event in Hope, B.C., that invites people toembrace the fog.

"For years and years I've always felt that fog needs to be solddifferently," Forman, CEO of Connect Media, told CBC's The Early Edition.

"It's stunning. For photographers and artists it'sespeciallyvaluablefor them and no one's ever talked about it. BritishColumbia is foggy from November to March. So we should enjoy it. We should find a way to embrace it."

Forman says Hope,about 150 kilometres east of Vancouver,and the surrounding area where clouds hang onto the mountainsides are the perfect setting for a fog fest.

"Hope's geography andthe way the weather systems work, there's this beautiful layerof fogup thevalleys and canyons ...that looks stunning," he said.

As part of the festival, the Hope, Cascades & Canyons Tourismwebsite offers a number of recommended viewing spots, includingKawkawa Lake andCentennial Park Lookout.

Forman, who was born and raised in the Fraser Canyon,says the festival is not only offeringmisty scenery, it'salso hoping to capturea feeling: coziness.

The festival will highlight restaurants serving comfort food like French onion soup and lodgings with snug surroundings, and maybe a little live music for damp fall days.

The Early Edition6:52Festival celebrates foggy November days in Hope, B.C.

Connect Media CEO Riley Forman speaks with Stephen Quinn about the festival.

"If you're going anywhere in November in the Pacific Northwest, you're looking for something cozy like a cabin. We have those offerings."

Forman says the festival has heard from painters, photographers and online influencers looking totake in the misty surroundings.

"They're always looking for that kind of new visual kind of perspective and that's what Fog Fest is."