Classic films are keeping some indie theatres afloat, but survival is uncertain without new releases - Action News
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Classic films are keeping some indie theatres afloat, but survival is uncertain without new releases

Independent movie theatres are turning to family favourites and classic films to try to stay afloat this summer, as major summer blockbusters are being delayed or sent straight to streaming services due to the COVID-19 pandemic.

Studios are either delaying major releases, or sending them straight to streaming

Salmar Theatres run two theatres in Salmon Arm, B.C., including Salmar Grand Cinemas. (Salmar Theatres)

Independent movie theatres are turning to family favourites and classic films to try to stay afloat this summer, as major summer blockbusters are delayed or sent straight to streaming services due to the COVID-19 pandemic.

At Salmar Cinemas in Salmon Arm, B.C., Joel deBoer has found success with classic film franchises including the original Star Warsfilms and theHarry Potter series.

"Some of the parents enjoyed them when they were younger, so now they're watching their kids enjoy it on the big screen with them," he told CBCRadio Westguest host Josh Pag.

He's also let audiences vote on which movies they'd like to see, which is why he's working on a screening of the 1985 classicThe Goonies.

"We work with a booker and we put to him the movies we would like to show, and he talks to distributors to see if they're available," he said.

Diane Robinson is taking a similar approach at the family-run Tillicum Twin Theatres in Terrace, B.C. When they reopened in June she ran the 1975 blockbusterJaws,followed up by the originalGhostbusters, both of which met with reasonable success.

"I think it tells you the age group that we're getting out to our theatre now," she said.

Movie poster for film, Jaws showing a shark under a swimming woman.
Stephen Spielberg's 1975 thriller Jaws, about a man-eating great white shark that terrorized the fictional beach community of Amity, remains a classic monster film that's found renewed popularity on the big screen this year as theatres turn to old favourites to attract audiences. ( Universal Pictures)

But Robinson worried about how long she'd be able to stay afloat playing old movies.

Right now, most major studios are either delaying releases such as the next films in theFast and FuriousandJames Bondfranchises or sending them straight to streaming, as Disney has done with the Pixar filmOnwardand the live-action remake ofMulan.

Not everyone has survived the lack of new releases. While drive-in theatres are seeing renewed popularity, some towns have lost their big screens altogether.

In Houston, B.C., the Pleasant Valley movie theatre, as well as the attached bowling alley and mini-golf course, shut down permanently in April citing the COVID-19 pandemic.Even major chains such as Cineplex are struggling.

Robinson said she'd be meeting with her team at the end of August to assess her options, which could include shutting down or attempting to bring in live events to try and keep things going.

What she'd really likeare fresh attractions to entice audiences.Both Robinson and deBoer said they'rehopeful a pair of new releasescoming to theatres later this month The SpongeBob Movie and the Russell Crowe thrillerUnhinged will drawbigger audiences than they've seen so far.

"But it's just that COVID thing," Robinson said. "They're not sure."

theatre poster outlining COVID-19 restrictions
A list of the extra safety precautions being taken at Tillicum Twin Theatre in Terrace, B.C., due to COVID-19. (Diane Robinson)

Robinson said movie theatres are following strict health guidelines which include sanitizing seats, selling tickets online and requiring staff to wear gloves and masks, so people should feel free to come out and escape for a little while.

"You get to come, you get to sit in a safe environment, you lose yourself for two hours," she said."I don't think anything can beat that with all the things that are going on right now."