Not-for-profit aims to set up pot accreditation program

A not-for-profit group, partly based in B.C., is looking to establish a national marijuana accreditation program.

It's now just months until the federal government's stated marijuana legalization target of July, and the National Institute for Cannabis Health and Education(NICHE) says, when ithappens,one of the challenges for consumers will be trust.

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"As we move forward to legalization, people are looking for certainty," saidBarinderRasode, the CEO ofNICHE and a former Surrey, B.C., city councillor.

"They want to know in an easy way, you know, businesses and product that is coming from a legal source that is tested, but they also want to know what sort of ethical standards are behind that business," she said.

The organization announced Thursday it is beginning consultations with governments, industry and other stakeholders on creating an accreditation program calledCannabisWisethatRasodelikens to theOcean Wise seafood program, created by the Vancouver Aquarium in 2005.

"It's creating a standard that will give people comfort," she said.

"They know with certainty that what they are getting is a safe, reliable product."

Accreditation would be voluntary

Joining the accreditation program will be voluntary for producers, butRasodethinks they will see the benefit.

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"They're going to be looking at reaching consumers and one of the things that's going to be really hard is to just establishing that level of trust," she said.

"I think having a certification will certainly give them an edge up."

B.C.'s public safety ministersays heisnot familiar with the proposedaccreditation.

"But [we] support any efforts that bolster our goals of protecting young people, making health and safety a priority, keeping cannabis out of the hands of criminalsand keeping our roads safe," said Mike Farnworth in an emailed statement.

Proposed requirements

The accreditation program NICHE envisions is still being developed; the intention is to roll it out in the spring.

The organization currently sees the program as having 12 metricsincluding:

• Compliance with federal, provincial and municipal standards and licenses.
• Professional financial controls.
• Established program for ensuring age verification.
• Referral relationships with health care practitioners.