Trudeau to promote Canadian tech, lure foreign investment at Microsoft summit

Prime Minister Justin Trudeau will be promoting the benefits of investing in Canada's technology sector on Wednesday, when he joins top business leaders inside theclosed-door Microsoft CEO Summit in Redmond, Wash.

Trudeau's visit comes as U.S. President Donald Trump's administration poses both challenges and opportunities for Canada'shigh-tech industry.

Trump's "America First" rhetoric and his plansto slash corporate taxes could mean more investment flows south ofthe border, but his restrictive approach to immigration could drawtalent north, experts say.

Trudeau is the first sitting head of government or state to be invited to address the annual gathering of CEOs, his office said.

"The prime minister's participation in the summit is an important opportunity to encourage innovation, promote investment inthe technology sector, and draw global talent to Canada," saidpress secretary Andree-Lyne Halle in a statement.

"It is an ideal venue to remind decisionmakers and investors that Canada is recognized as a world leader inresearch and development in many areas like artificial intelligence,quantum computing, and 3D programming."

150 CEOs attending

The summit, under the theme "The CEO Agenda: Navigating Change," will bring together more than 150 executives to Redmond,just outside of Seattle.

Trudeau will discuss what Canada has to offer and hear their perspectives, ideas and advice, Halle said.

The event is closed to media and Microsoft declined to make a representative available for an interview. Trudeau has no mediaavailability other than a photo opportunity prior to a meeting with Washington Gov. Jay Inslee on Thursday.

Werner Antweiler, an associate professor at the University of British Columbia's Sauder School of Business, said the primeminister's main goal at the summit should be to "put Canada on themap."

Trudeau needs to promote Canada's standard of living and ease of immigration, qualities that make the country an attractive place forglobal talent as well as investment, Antweiler said.

After Trump signed an executive order barring citizens from seven majority-Muslim countries in January, dozens of Canada's technologyCEOs signed a letter asking Canada to offer immediate entry visas tothose affected. The American order was struck down by the courts anda second, similar order is now being challenged.

Canada's 'America First' advantage

"Trump says 'America First' but then he's putting America last when it comes to attracting talent from abroad," said Antweiler.

"A lot of people from Europe, from Asia, from the Middle East, are going to look at the United States and say, 'Well, wait aminute, am I feeling comfortable moving there when there is agovernment that is quite hostile to certain types of immigration?'"

Paul Preston, director of science, technology and innovation policy at the Conference Board of Canada, said in order to attractmore global investment, Canada must give incentives to itsbusinesses to spend more on research and development.

"Compared to other developed nations, we spend a lot less," he said. "The more we can continue to attract investment from otherplaces around the world and encourage our businesses to spend onR&D, then we'll start to push the envelope and create more globallycompetitive ideas and companies."

Link in the chain

The summit is an opportunity for Canadian companies to become part of supply chains for the firms involved in the meeting, saidJohn Reid, CEO of the Canadian Advanced Technology Alliance, an industry group.

"Once you sell to a large company, it opens up the doors to other marketplaces," he said.

Namir Anani, CEO of the Information and Communications TechnologyCouncil, said attracting international companies to Canada not onlycreates jobs but creates the ecosystem for future entrepreneurs toconnect with local markets.

For example, General Motors added 1,000 jobs in Oshawa to create autonomous cars, allowing an entrepreneur developing an innovativebattery system the opportunity to pitch to GM and accessinternational markets, he said.

Benjamin Bergen, executive director of the Council of Canadian Innovators, said his industry group's focus was making sure thatdomestic companies can scale up and grow in Canada.

"If foreign investment dollars are flowing, let's make sure that our domestic firms are still able to hire talent here in Canada aswell and be able to compete with multinationals."