Valentine's Day flower sales expected to drop this year

Think of Valentine's Day and likely flowers will feature somewhereunless, it appears, the day of romance falls on a weekend, as it does this year.

Florists are expecting slower sales than usual on the 14th, which falls on a Saturday this year, with none of the frenzy of office deliveries that boost business when Valentine's Day falls during the week.

Though there should still be a decent foot trade within the stores on the day, Jessica Clark of Quince Fine Florals in Kerrisdale says it won't necessarily match that of weekday Valentines.

"[That's when] guys come rushing in at 5 p.m., having forgotten to send stuff," she said.