Woman from Surrey, B.C., fights gendered pricing - Action News
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British Columbia

Woman from Surrey, B.C., fights gendered pricing

A woman from Surrey, B.C., is petitioning all levels of government to level the gender playing field when it comes to the pricing of products and services.

Ruth Krulitsky is fed up with paying more than men for essentially the same products and services

Why do women pay more for haircuts?

11 years ago
Duration 2:15
Ruth Krulitsky wants women with short hair to pay the same as men

A woman from Surrey, B.C., is petitioning all levels of governmentto level the gender playing field when it comes to the pricing of products and services.

RuthKrulitskyis fed up with paying more than men for essentially the same products and services, and has written an emailto Surrey Mayor Dianne Watts, Vancouver MayorGregorRobertson, B.C. PremierChristyClark and Prime Minister Stephen Harperasking if anything can be done about it.

Krulitsky'scampaign for gender equality all started at a hair salon. A few months ago, she decided to buzz her long locks of hair off. NowKrulitskyis in need of a trim. She phoned her hair salon and asked if she would still have to pay the full rate for a women's haircut, even though she only has about two inches of hair.

"I was told that yes I would," saidKrulitsky.

"I was told that generally women need more time for their styling and for the complicationsof the cut, regardless of the length."

Women's haircuts cost $60 at the salon, while men's cost half as much.

"Twoinches is two inches, right? You can only do so much."

Krulitsky said she called several other hair salons after that, and all of them had gendered pricing.

Gendered pricing a problem elsewhere, too

Other businesses charge men and women different prices for the same products and services too.

A Metro Vancouver dry cleaner,for example, charges $13.75 to clean a women's shirt and only $3.50 to clean a men's.

The problem may point to a larger societal trend.

According to StatisticsCanada,women still only make between 75 and 80 cent for every dollar men make.

Krulitsky said companies are charging women more than men because they can get away with it, and she does not think women should stand for it any longer.

"I didn't get a haircut yet, so I'm holding out for a company that doesn't do their business that way."

With files from the CBC's Deborah Goble