Alberta company bottling air from Canadian Rockies and selling it worldwide

An Alberta startup is taking advantage of one of the province's most prized natural resources and it's not oil.

The company is bottling and selling freshair from the Rocky Mountains.

"It's a long and tedious process, you know. We sit inBanff for about 10 hours capturing the air and then after that we bring it back and we have to fill it into these bottles individually," said Vitality Air co-founder, Moses Lam.

Lam admits he and hisbusiness partner,Troy Paquette, started the company as a bit of a joke when the pairputa Ziplocbag filled with airon eBay.

"Literally we waved it and then we sealed it up and taped it up," said Lam.

The bagsold after a monthfor 99 cents, but a second Ziploc earned them $168 US.

In the last three months, since they launched theironline store, Lamsays they've sold about 900 bottles.

"Our target market is China, India and Dubai, the world's most populated cities," he said, However, they also have customersin Turkey, Taiwan, Israel and even Alberta.

"It's even gone down to Calgary, even though Banff is at their doorstep," said Paquette.

One bottle, which cost $15 a pop, contains about150 inhalations andcomes with an oxygen mask.

Lam says a portion of all web sales fromnow untilNov.30 will bedonated to the Red Cross to help with wildfire relief in British Columbia.