Travel Alberta says $1.5M boost from Ottawa will help rebuild industry hit hard by COVID-19 - Action News
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Travel Alberta says $1.5M boost from Ottawa will help rebuild industry hit hard by COVID-19

Alberta is getting a helping hand from the federal government to boost its tourism industry, which has been hit hard by the COVID-19 pandemic.

500 Alberta tourism businesses expected to benefit

an island in a mountain lake
Spirit Island is a popular destination for tourists on Maligne Lake in Jasper National Park. (Robson Fletcher/CBC)

Alberta is getting a helping hand from the federal government to salvage its tourism industry, which has been hit hard by the COVID-19 pandemic.

Western Economic Diversification Canadais providing $3.45 million to help bolster the tourism sector in Alberta and the other western provinces in the wake of the COVID-19 outbreak, which broughtinternational and domestic travel to a halt and shut down restaurants, bars, businesses and parks among others.

Travel Alberta will get $1.5 million of that money, which as the province eases COVID-19 restrictions is meant to help with hiring staff back, support small businesses and fulfil debts.

"Tourism is a source of pride for communities across the country. It's a significant economic driver and source of local jobs. It's also among one of the hardest hit sectors as a result of this pandemic," said Mlanie Joly, minister of Economic Development and Official Languages in a release.

"We're working with the sector to mitigate the impact of COVID-19, and we're working with you as our economy reopens so we can come back stronger than before."

Shelley Grollmuss, a vice-president with Travel Alberta, says the industryhas been hit very hard.

"And anytime there's an announcement like this it could come out or some additional support as the one we've received from Western Economic Diversification, we're very excited about that," she said.

The federal government expects over 500 Alberta tourism businesses will benefit from the money.

Grollmuss says this will just be the beginning of the recovery work.

"This is nota one-time solve. This is the rebuilding of our industry," she said.

With files from Elise von Scheel