Calgary hotels see spillover from Banff's tourism boom - Action News
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Calgary hotels see spillover from Banff's tourism boom

A marketing tactic by Tourism Calgary to capture those visitors who usually pass over Calgary in the rush to hit the mountain parks may be starting to pay off, according to local hoteliers.

Hoteliers hope 2017 bookings will surpass last year's numbers

With hotels in the Rocky Mountains largely filled over the long weekend, some travellers arriving in Calgary are choosing to stay in the city. (Colleen Underwood/CBC)

Calgary's hotel industry says there's still a lot of room at the inn for the upcoming summer tourism season.So they're hoping to absorb a lot of spillover from Banff, named a top destination for 2017, as the mountain resort town braces for another record setting yearfor visitors..

"Wecertainly would love to see a strong summer," said Dan Desantis,chair of the Calgary Hotel Associationand general manager for the Marriott at the Calgary airport.

Desantis says Calgary's not expecting an influx of touristsfor Canada's birthday this long weekend nor anything like what Banff is expecting over the entire summer because of Canada 150 and the free entry into the national park.

But he says local hotels are staring to see some spinoff.

"What we believe is occurring is that, as part of people going out to the mountains,they're spending a day or two on thefront side of their vacation or on thebackside on their way home, in Calgary, and so that has been a big help."

Desantissays stronger bookings for the summer, despite the economy, may also be a result ofTourism Calgary's marketing efforts this year.

Dan Desantis, chair of the Calgary Hotel Association, says they're starting to see spillover from Banff's tourism boom this summer. (Colleen Underwood/CBC)

"We`re seeing a real spike in interest as well on all the major travel sites they're recommending Calgaryas one of the best destinations to come in Canada," said Cindy Ady, CEO, Tourism Calgary.

Tourism Calgary has been promoting food and craft beer tours, as well as different activities,to regional andinternational visitors who often skip the city in their rush to the mountains.

"What we are out there promoting is this idea, if Banff is very full, Calgary still has quite a bit of room in it, especially post-Stampede, and it's a really good price point," said Ady.

"And you can have that blended vacation."

Ady says there are no hard numbers as to whether itsmarketing tactic is paying off.

But she says they've been watching social media and different websites and have found a lot of people are researching Calgary, so they're expecting a strong summer for bookings.