Will cannabis become an economic catalyst in Alberta?

Legal cannabis has changed a few things in Denver, but for the marijuana media mogul who covers the scene in Colorado, it's what hasn't changed that's most noticeable.

"One of the most striking things is how normal it is," said Cassandra Farrington, in an interview Friday on The Homestretch.

"You can't really tell a difference of pre-[recreational] and post-recreational cannabis," she said. "You drive past adispensary [and] it's like driving past a liquor store.

"It's a completely normalized thing that people don't even think about anymore."

Prior to her appearance on CBC Radio, Farrington was part of a forum held by the Calgary Chamber of Commercethat focused on the economic impact of cannabis on Alberta.

Farrington was one of a number of speakers at the forum, along with former Calgary Stampeders owner Ted Hellard, who is now the Executive Chairman of Sundial, a privately held, Alberta-based, Health Canada ACMPR-approved licensed producer of medical cannabis.

In her interview with The Homestretch, the message Farringtondelivered was that the cannabis industry has had a dynamic impact on the Denver economy.

"The job creation piece of it [has been huge]," she said. "And it's not just among retailers or growers but there is so much opportunity for innovation and businessdevelopment all around this industrythat is fuelling huge job growth down in the U.S. and I'm sure will do the same here in Canada."

Farringtonacknowledged there will undoubtedly be unforseen surprises in Alberta, as there were in Colorado when cannabis was legalized.

"One of the biggest issues was figuring out the regulation. There were some things in place that they had to work through what didn't work, what was working well and what needed to be strengthened and then managing those transitions," she said.

"There were times, for example, when the regulationswould change and suddenly people would have to completely re-do their security system or change their entire manufacturing process or testing activities, becauseof a change in the regulations,becausethey were not meeting public need.

"So in a lot of ways,Colorado sort of set the stage [for everyone else]andwas that trial case.

"Every new regulatory regime is going to have its hiccups, becauseit's a unique blend of best practices from other places and the society the regulations are being implemented in. There is going to be a scheme that is right for Alberta."

No windfall yet

There hasn't been a real economic windfall yet in Colorado, she said.

"Right now, it's a completely medical market. It's been stable andsustainable and that's been fine.The real opportunity is on that recreational side," she said.

"We have to wait for the Canadian recreational law to come online, which is going to be some time this summer, or fall and at that point, we'll really be able to see.

"Right now, everything is purely speculative."

Mature market, immature supply

Hellard, whose company received $56 million in financing from ATB Financial this week, thinks now is a perfect time for Alberta to be getting into the cannabis industry.

"This is an incredible opportunity," he said. "It's one of the most mature consumer side businessesout there it's been around for a long, long time.

"It's probably 50 billion [dollars a year]worldwide, 10 billion in Canada, but yet the supply industrythe grow partis super immature."

Coming as the province attempts to climb out of a long recession, Hellard says he senses a strong degree of enthusiasm for cannabis.

"There's a real energy here to go after this industry," he said. "Maybe it has to do with a little bit of a downturn on the oil side, and so there's some desire here to build up a new businessand a new energy."

With files from The Homestretch

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