Let them eat cake: Pam Fortier on merging 2 decadent bakeries

For decades, Pam Fortier has been Calgary's queen of butter, sugar and vanilla, producing Pinterest-worthy cakes and pastries since long before the dawn of social media.

Born the youngest of five in Big River, Sask., Fortier's grandmothers in Radville were famous for their baking.

"I think my mom was a bit tired by the time I came along," Fortier says.

"I hate to admit it, but I remember her buying Robin Hood pie crust mix. So maybe I absorbed some of it from my grandparents."

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After landing in Calgary in 1979, Fortier studied culinary arts at SAIT, worked at restaurants around town and trained as a pastry chef in Vancouver before returning to Calgary and buying Decadent Desserts from sisters Bev and Jude Polsky back in 1997. It had many locations around town, settling most recently on 10th Avenue S.W.

But earlier this year when business got slow and her lease was running out, Fortier picked up the phone and called her friend and fellow baker Jennifer Norfolk, owner of Brle Patisserie.

Fortier knew Norfolk's business was also lagging and offered her a proposition: I'll buy you or you buy me.

After some deliberation, Norfolk chose the former, and on Oct. 1, she moved Decadent Desserts around the corner to the Brle space underneath the Cookbook Company Cooks on 11th Avenue, andDecadent Brle was born.

"I would have been fine either way," Fortier says, "but making the move a week before Thanksgiving, what was I thinking?"

She's now in the midst of what she calls the 90-day march to Christmas. It's a baker's busiest season, especially one who specializes in cookies, squares and celebratory cakes.

She has kept many of her Decadent items on the menu, like her famous domed coconut cake which resembles a snowball and is popular over the holidaysand her shortbread, but is still working to consolidate the two bakery's styles, keep favourites from both places in stock and ensure Brle customers continue to get what they want.

"At Decadent we were more rustic and minimalist," Fortier explains, "and Brle cakes tend to be more lavishly decorated. It's a different aestheticI just need to find a middle ground. Now I have a whole new range of stuff to taste, I'm hooked on the nut slice."

As we chat, customers come in and order trays for holiday parties, or ask for their favourites without even perusing the display case.

They'll still make gruyere croissants, Norfolk's sticky cinnamon buns on Fridays and Saturdays, and the impeccably frosted cakes are still topped with fresh flowers.

"TheBrlecustomers are quite particular, but so are the Decadent customers," she says, arranging a tray of chewyblondiesstudded with dried cranberries and raspberries, dense brownies, chocolate-dipped caramel-pecan shortbread (they're calledSeymours, and they're amazing) andlinzerstars (which she says are delicious with sauternes).

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"But if we didn't have people who were that wayparticular and passionate about foodI'd be out of business."