Bland Okotoks tourism slogan mocked on social media

A tourism ad for theTown of Okotoksis getting a lot of attention on social media,and not because it's exciting.

The slogan"Thereare a number of things to do in Okotoks"wasspotted and photographed on a Calgary C-Trainthis week.

The picturehasbeen furiously circulatingon Twitter, along with lots of sarcastic suggestions on howthe town could better rebrand itself.

"Okotoks: Twice as OK as the Okanagan,"wrote Roger Dunkley in an email totheCalgary Eyeopener.

Instead of fighting it, the Town of Okotoksis embracing all the attention its getting on social media.

"Like it or not, it has people out there talking about Okotoks, which is exactly what we were trying to do," said Shane Olson, economic development manager for the town.

Residents of Okotoks,meanwhile,had some fun in responding to all the media attention their town's slogan had garnered in Calgary.

Here are some excerpts of what they had to say about the number of things to do in Okotoks.

Okotoks residents on the things to do in their town

9 years ago

Duration 0:40

Okotoks residents respond after Calgary media pokes fun at a portion of their town's tourism slogan for being dull.

Olsonwas alsoquick to point out thatviral photo of the bland Okotokstourism slogan was taken out of context.

Okotoks:Twice as OK as the Okanagan!- Roger Dunkley,Calgary

"What's happened is somebody has taken a picture of one part of the ad, so the full ad is actually not showing here," said Olson.

Theactual tagline for thead is"Let your summer unfold in Okotoks," which Olson saidbeat out the slogan,"Hip, happening, historic Okotoks:yourweekend destination."

• Do you have a better tourism slogan for Okotoks? Leave your suggestions in the comments section.