Behind the doors of this unremarkable brick building a gamers' mecca so massive it made one customer cry

Behind the doors of an unremarkable brick buildingin Sunalta sprawlsa massive mecca for fantasy role-playing and board game enthusiasts from across the city, province and beyond a place so special it has reduced at least one customer to tears and prompted others to marry there.

The Sentry Boxbegan as a cramped 450 square feet of Dungeons and Dragons, historical war games and some fantasy miniature figures on the corner of Kensington Road and Crowchild Trail in the old Kensington Drugs building.

Fast forward 40 years and the store now takes up 13,000 square feeton the corner of 18th Street and 10thAvenueS.W. in Sunalta,opposite what used to be Mikey's Juke Joint.

It hasendless shelves and departments full of games like Warhammer, D&D, Magic The Gathering and Catan even a department dedicated entirely to dice. Yet many have no idea what lies beyond its doors.

"One lady thought it was a strip club at one point, which I thought was funny," said Sentry Box owner Gordon Johansen.

"It's very common when people first walk in they lean on the upper railing and they stand there for five minutes just looking. One customer sat on the floor for five minutes and anothercustomer came here from Winnipegstood there and started to cry, which blew me away,"

Johansen compares the building,which has housed The Sentry Box for 25 years,toDr. Who's Tardisin its ability to hide its true scale.

At the risk of sounding trite, he says, community is what makes his store special. People have been married here, friendships forged and bonds established.

"People like other gamers and readers, it's the place they come to. They call it the 'third place.' We have comfort foods, this is their comfort store," he said.

The store is marking a big New Year's milestone: 40 years in business. The first official opening day was Jan. 2,1980.

Customers have stayed loyal through economiesgood and bad, Johansen says.

"I still remember the first time I came in and bought some Games Workshop Space Wolves and I was blown away. It's a great place to meet people into the same hobby," said Travis Salonka, who first set foot in the store more than 20 years ago.

"I play D&D and all the Games Workshop games,like Warhammer,with my kids."

"It's a huge store with everything, you can get whatever you need," said Johann Berg, who shops for paints, board games and cards. "It's way bigger than you would expect it to be."

Changes in the gaming world

Johansenhasseen some changes over the years.

He said while some games come and go, others manage to maintain their popularity.

"Dungeons and Dragons is coming back, actually it is backand everybody seems to be playing it again," said Johansen.

"With the new fifthedition, it's just exploded again. And now 40 per cent of the players are women, which is great. People like communicating together, telling stories," he said.

He said the uptake in boardgaming among women is also reflected in his staff these days,with more women behind thecounter as well as shopping atthe store.

"That's way different to 1974 when I started playing," said Johansen, who saidit was once an almost exclusivelymale-dominated hobby.

Bust times sometimes boosted business

Other things have changed, too.

With many independentbusinesses closing their doors in Calgary,Johansensaid his success isdown to buying the buildingand avoiding exposure torent hikesthat have spelled the end for others.

"I never pulled a lot of money out of it and we survived because we bought the buildings. If I had to pay the rent being asked for in the boomtimes I'd have been out of business," said Johansen, adding that he has turned down many offers for the building over the years.

"I could have retired but I can't do that to the customers," he said. "Loyalty works both ways."

The Sentry Box rode out decades ofAlberta boom and bust.

"This is my third, fourth I can't rememberrecession over the years, everything from the original National Energy Policy and the first Trudeau period to the current Trudeau period," said Johansen.

"We tend to go flat when things are slowing down butgames are cheap. We actually did worse in some ways when the economy was completely crazy and nobody had time to do anything," he said.

'Do what you love'

As for what's next for The Sentry Box, Johansensaid he's looking to his family for a successor or successors to one day take over.

"Two of mydaughters are starting to thinkabout that a little bit but one daughter said, 'You can work 'tilyou're 72 or whatever,' so I've got at least another 10 years according to her. And that's the way it feels," said Johansen.

He says his plan to sell the building and retire seems to be gone right now.

"You've got to enjoy your job. It's got to be fun, do what you love," said Johansen.

"I still play games all the time."