Apple's 'Misunderstood' ad shows off snowy Edmonton

Edmonton has a starring role in a new holiday commercial for Apple, using the city as as snowy backdrop for the ad seen by people worldwide.

The 90-second ad shot on Ada Boluvard in Highlands, called Misunderstood, follows a teenager who has his eyes glued to a phone while the rest of the family enjoys the holidays. Of course, it wouldnt be a Christmas commercial without a heartstring-tugging twist at the end (and a look at the product, of course.)

Check out the ad below.

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