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Kitchener-Waterloo

Cost, hangovers and access to cannabis have some in Waterloo region rethinking if they drink alcohol

Alcohol sales in Canada are the lowest they've been since 2013. CBC K-W asked people in Waterloo region about whether they're drinking alcohol and some said they aren't consuming as much as before for various reasons.

Statistics Canada says beer, wine sales hit an all time low last year

A row of red wine bottles are seen on display inside a store in Vancouver.
Wine sales drop to historic low last year. (Justine Bouln/CBC)

Jala Vicario-Robinson saysshe still buys the occasional craft beer but hasn't been drinking much over the past couple of months.

"It isquite expensive," she said. "And also I don't really like the way I feel ...the next day afterwards, so I usually opt for cannabis or something like that instead."

It appears Vicario-Robinson is not alone in curbing her alcohol purchases. New datafrom Statistics Canada shows thevolume of alcohol soldbetween April 2021 to March 2022is down by 1.2 per cent, the largest decline in more than a decade.

The Statistic Canada report said the amount of beer sold in Canada dropped by 2.8 per centand while the thirst for beer has been on a steady decline since the mid-70's, this isthe largest dipin salesever seen since Statistics Canada began tracking beer sales in1949.

Wine sales also saw a significant decline during the same time frame. The volume of wine sold across the country was at a historic low, down 4 per cent.

Cider and cooler sales, however, rose and wereup more than 13 per cent.

Updated alcohol consumption guidelines

In Januarythe Canadian Centre on Substance Use and Addiction updated its guidelines on alcohol consumption.

The new recommendation is no more than two standard alcoholic beverages per week with no alcohol at all being the most ideal.

CBC Kitchener-Waterloo food columnist Andrew Coppolino has reported the restaurant industry has seen an influx in people wanting low or no-alcoholic beverages.

Bob Huitema, president of Toronto-based DistillX Beverages, which makes Sobrii non-alcoholic spirits, told Coppolinoa lot of it has to do with health conscious consumers.

"This is becoming more mainstream," Huitema said.

A series of multi-coloured rainbow cans full of alcohol free beer on a shelf.
Grocery stores in Canada now offer sections full of mocktails or alcohol-free mixed drinks, from zero-proof beers to spirit-free soda concoctions. (Yvette Brend/CBC)

Research company Mintel found that between 2013 and 2018, sales of alcohol-free beer increased by more than 50 per cent.

Forbes magazine, citing Neilsen statistics, says the non-alcohol sector has grown 506 per centsince 2015 and anticipates future growth for the category will hit 7.1 per centby 2025.

What people in Waterloo region are saying

In speaking with CBC Kitchener-Waterloo,Michelle Campbell says she prefers to buy liqueurslike Amaretto and rum creams.

She's "not a beer drinker" and says she only occasionally has wine and Campbell added the price of alcohol doesn't deter her.

"If I want it, I'm going to grab it," she said.

A woman in a grey sweater stands in front of a large store window with her hands in her pockets. Adding that wine is generally reserved for nights out.
Cora Kuehl says she prefers to drink coolers and enjoys trying new flavours that come out. (Josette Lafleur/CBC)

Cora Kuehl from Kitchener said she drinks occasionally but prefers buying coolersover beer or wine.

"I'm more of a dinner out beer and wine kind of person, but when I'm at home I just like the fun stuff," Kuehl said.

TyzunJames, who owns Caf Pyrusin downtown Kitchener, says he's seeing a trend towardmore cannabis use atsocial gatherings he's attended.

Tyzun James from Kitchener's Cafe Pyrus sits on a black couch inside the restaurant.
Tyzun James believes the drop in alcohol sales could be because more and more people are opting to go to Ontario Cannabis stores (OCS) instead of LCBOs. (Josette Lafleur/CBC)

"People are going through the OCSstores a lot more," he said.

"So whereas I might have gone to a party before with a bottle of wine, I'm not particularly a drinker and it's become a lot more normalized to go with a joint or a marijuana drink and have that as opposed to having an alcohol-based drink."

With files from Andrew Coppolino