Rise in global cocoa prices a bitter reality for local chocolatiers this Easter - Action News
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Kitchener-Waterloo

Rise in global cocoa prices a bitter reality for local chocolatiers this Easter

Easter is just around the corner and people shopping for sweet treats may notice the price for that chocolate bunny has gone up. That's because of a global shortage of cocoa beans and local chocolatier say that's putting pressure on their business.

Global shortage of cocoa beans and growing demand of chocolate adds pressure to market, Guelph prof says

A chocolate store with a pink bunny and Easter treats on a table.
The price of cocoa beans is up and that's putting pressure on local chocolate stores like Reids in Cambridge. (Carmen Groleau/CBC)

Easter is just around the cornerand local chocolatierssay a global shortage of cocoa beans has beenputting pressure on their businesses and makes it hardto keep prices steady for their customers.

Ted Drew-Smith, president of Reids Chocolate andNut Shop in Cambridge, says hisstore buys its chocolate already processedfrom a third-party company that directly purchases and works withthe raw cocoa bean.

Drew-Smith said theyhave seen a steady increase in the price of chocolate since the start of the pandemic.

"The price of chocolate has gone up by 40 per cent since November and doubled since last year," he told CBC News.

"We contract our chocolate prices a year in advance, so this year our chocolate prices have gone up by 27 per cent, which is not bad considering, but it's going to continue to go up."

A man with his hands behind his back stands in the middle of a chocolate store.
Ted Drew-Smith is the president of Reids in Cambridge. He says his business has seen a 27 per cent increase in the price chocolate and says that increase may only go up in coming years. (Carmen Groleau/CBC)

'Production seems to be going down'

Alejandro Marangoni, aprofessor and Canada Research Chair in the department of food science at the University of Guelph, saysthe price of chocolate has fluctuated over the decades.

The majority of the world gets their cocoa beans from areas in West Africa, but extreme weather and climate change in those regions has made it difficult for the crop to be successful in recent years, causing ashortage of the raw material.

"There has been a lot of failure of crops. The trees have not been doing very well with the increase in droughts or floods and increased temperatures, the production seems to be going down,"Marangoni said.

"Year after year, the supplies are becoming tighter and tighter and in the last year or so, they have begun exploding. It's interesting because people are talking about 500 per centincreases in the price of cocoa beans for the next year,"

He added demand of chocolate and chocolate products around the world is not going down either, which only adds pressure to the market.

Packaging, transport also increasecosts

Like Drew-Smith, Esta Chocolates in Kitchener has seen a steady incline in the price of chocolate, particularly in the last year.BusraHacioglu says her family's store saw prices quadruple last year.

Hacioglusaid they, too, get the chocolate already processed from a third-party company that gets the raw material. She saidany time there's a price increase, those costs trickledown the supply chainto the businesses and eventually thecustomers.

A woman stands beside a bowl of chocolate truffles.
Busra Hacioglu with Esta Chocolates in Kitchener says they have seen the price of chocolate quadruple in the last year. She says other factors like transport and packaging also puts pressure on businesses. (Carmen Groleau/CBC)

She adds there are other factors as well that add pressure on businesses.

"It's pressure on the raw material end for us, but also pressure on packaging and other aspects of doing business, like transportation, all that stuff is also rising in tangent with this," she said.

Haciogluand Drew-Smith say this makes it hardto keep prices steady for their costumers.

"We don't like raising our prices, but justthe way the world has gone the last four, five years, we've had to do a price increase each year and Ithink it's going to continue to happen,"Drew-Smith said.

Rise in chocolate substitutes?

Marangoni said it's likely that some businesses may opt to substitute ingredients in their chocolate recipesto keep costs down.

"I think what you'll probably seeare things called candy bars. A lot of product that people think are chocolate, they're not really eating chocolate, it's chocolate flavoured fat," he said.

"If there's not enough chocolate you're going to have to substitute the cheaper products, like an Easter product, with non-cocoa or non-chocolate candy."

A row of chocolate bunnies.
Both Esta Chocolates in Kitchener and Reids in Cambridge get their chocolate from a third-party company that directly purchases and processes the raw cocoa bean. (Carmen Groleau/CBC)

He said his lab focuses on thephysical properties of foods, including chocolate.

He said they have been working on different technologies he hopes will help the chocolate industry like making the process oftempering chocolate easier and more affordable, as well as create substitutes that closely resemble ingredients like cocoa butter.