Almost 80 people say they're victims of Facebook makeup scam

Denise Boone says she's out more than $2,000 after sending money to a Kitchener, Ont., woman who ran Facebook groups to buy and sell makeup. Boone saysshe only received one of over 400 productsordered in 29 online transactions.

Boone, who lives in Cambridge and works at an automotive plant,is one of abouteighty people who claim they sent money online to a woman named Lisa Idebut never received what they paid for, or only received a small portion of their orders.

"When I joined this group, Lisa made me feel like she was my friend, that I could talk to her, I could message her if I had anything I needed to say.You know,she was there for me, she made me trust her," Boone said.

Waterloo Regional Police (WRPS) confirmed to CBC Newsjust under 80 people have filed reports about the Facebook groups, but police are still in the early stages of the investigation. CBC News has interviewed sixwomen and corresponded with several others for the story.

Many of the women say they live inKitchener, Waterloo and Cambridge, but others who claim to bevictims includeone womaninGuelph, twowomen in Toronto, twoin London, two in Hamilton,two inSt.Catharinesand another in Owen Sound. Outside the province,one woman inSummerside, Prince Edward Island and one inDraytonValley, Alta., say they are also victims.

The women started their ownFacebookgroup to share their stories andcalculatehow much money they say they've lost. By their estimation, 109 people are out $37,506. A further 11 women say they were refunded by Lisa Ide, and together recouped $2,176.

CBC News made multiple attempts to contact Ide over a period of several weeks, including multipleemails, tweets, aFacebookmessage before Ide's account appeared to have been deactivated or deleted, and visits totwo street addresses Ide had provided to women in the group.

The only response CBC News received from Ide was anemailasking CBC to stop contacting her.

But is it fraud?

Whether or not the transactions constitute fraud is unclear.

"It's a really kooky thing, it's not black and white," said Staff Sgt. AlisonBevington, who leadsthe WRPS major fraud unit.Bevingtonsaidpartial payments, agreed-upon delays, purchase credits and partially-fulfilledproduct orders make the issue more complicated. In some cases,Bevingtonsaid,the dispute would be a civil matter over contractsand could be pursued through a civil suit.

"When we have many victims that have the same criteria, so the agreement or the contract was they would receive product, and we can say that the individual has deceived many people,that's when it can become a full fraud," she said.

Two extra officers have been added to the major fraud unit to help with the investigation.

Embarrassment

Not everyone who claimed they've been a victim has reported their experience to policeand that's to be expected, Bevington said.

"Sometimes peopledon'treport frauds because they areembarrassed, or don't want otherpeopleto know [such as] their other half that they're spending money," she said.

"Everybody has their own reasons that they don't want to report. We obviouslyencourage people to make a report to us so we can try and assist them."

Group dynamics = more purchases

JulieShala,a university student who lives in Waterloo,said she'd purchased makeup from Ide before, and had even met her to collect the products on at least ten occasions.

But starting in December, she didn't receive anything and Ide would cancel meetings. Shala said she sent Ide hundreds of dollars for products she didn't get.

"The whole group was kind of brainwashed in a sense," said Shala, who said she discussed it with her friends, and they all agreed they were frustrated.

"But then on theFacebookgroup, everyone would be like, 'This is so normal, Lisa is doing the best she can, Lisa's so busy, these deals are so great guys, you can't complain about waiting for extra time,'" Shala said. "So I kind of got brainwashed, too."

Boonesaidshe did receive one item, and was given an excuse about the items she didn't get.

"When I didreceivethat item, I messaged her, I'm like, 'Hey, OK,I got this one, but the one were you supposed send a week and half before this one, still hasn't shown up,'" Boone said.

"That's when she told me that, oh,the weekend after I bought that from her, her apartment got broken into and somebody broke into her apartment stole all of her makeup and that must've been in there because now it's gone," Boonesaid.

Rapport and relationship

Some of the women CBC News talked to said they feltIdewas their friendand said she made online videos showing productsshe had, andwould talk about giveaways.

Otherwomen told CBCthey had to send e-transfers to Ide in order to place a hold on the items they wanted to buy.

"I felt like I could maybe relate to her," said Shavonna Speers Baker, a 26-year-old in Guelph. "In the end I spent like almost $500, and I didn't get a single product."

If you ordered makeup online and would like to share your story, please contact CBC Kitchener-Waterloo by email at: yournewskw@cbc.ca.