Why coffee is beginning to outsell booze at campus bars

On a Wednesdayafternoon at Western University'sSpoke and Rim Tavern,it's easier to find a student clutching a coffee than chugging a beer.

21-year-old Janani Thillainathan, for instance, is drinking an iced coffee something she buys on an almost daily basis.

"I really just need my pick-me-up for the day," she said.

Thillainathan's friend Hunster Yang, also 21, has a similar habit:he buys coffee or tea three to four times a weekto help himfocus on schoolwork.

So how often do they drinkalcohol at a campus bar?

"A couple times a month," said Thillainathan. "Not often on campus."

"Maybe several times a year," said Yang.

The two friends aren't alone in their drinking habits, accordingtoMark Leonard, the university student council's (USC) manager of hospitality services.

Over the course of the 2017-2018 school year, sales at the cafe side of the Spoke and Rim grew by 14 per cent and outpaced the barby a factor of about two to one,he said.

Thedecline in alcohol salescould be partly because ofservice disruption from renovations at the pub last summer,but the demand for booze at Western's campus bars hasbeen trending downwards for years, he said.

"Having multiple drink purchases at the bar just isn't something that happens as much as it used to," said Leonard, who's worked for the USC for 18 years first as a chef and later as a food and beverage manager.

It's not just happening at Western University.

McMaster Universityis also seeinga drop in alcohol sales combined witha greater demand for coffee one that's significant enough that the student unionconverted part of its on-campus bar TwelvEighty to a cafe this year.

The move has been so successful that there's even talk of converting part of the dance floor to create more seating space at the cafe, according to Daniel D'Souza, VP finance of the McMasterstudent union.

"Pubs are meant to be a gathering space for people, but students want a different environment to gather in," he said.

So what gives?

It all began with the end of Grade 13, said Leonard.

First-year students in the 1980s might have sauntered down to the barfrom their on-campus residence, most students who arrive at Western these days just aren't old enough to drink.

And contrary to certain millennial stereotypes, Leonard saidthe students he works with are also more focused on their studies than they used to be.

"They would much rather study for an exam than be out drinking at a bar the night before," he said. "Whereas 20 years ago, students would've been all for making sure they didn't miss a good party and the education may have come as a secondary."

Employees at on-campus bars and pubs are also keeping a closer eye on customers than they used to, according to Jeff Dover, a consultant in the food service industry.

"When I went to schoolin the mid 1980s I could order a tray of drinks for myself, no problem," said Dover."Now they're really careful with how much they serve, so that does make an impact."

Trend across Canada

It's not just students that are teetotalling,said Dover.

Numbers from Restaurants Canada show that Canadians across the board are spending less money on alcohol, for a variety of reasons.

Partly, it's about price. Buying dinner out becomes a much more costly venture when you throw a few bottles of wine in the mix.

Public opposition to drinking and driving also playsa part, as does awareness of the health impacts of alcohol, Dover said.

"It's kind of just a change in the way things are done," said Dover. "It's been an ongoing trend that'sbeen decades now, people are drinking less and less alcohol when they're out dining."

But although beer is trending downwards, students and Canadians as a whole are still spending big bucks on another brew: coffee.

After all, it pairs well with studying, it doesn't impair your drivingand you don't need ID to buy it.

"Coffee sales on campuses are high and make a huge percentage of campus food service. It's something I expect to see going forward, " said Dover. "Anyone on campus can purchase coffee."

And as students graduate and leave campus, the trend in coffee sales is likely to continue, Dover said.

About three years ago, millennialsovertook baby boomers as the largest spenders of food and beverages out of the homeand what those young people want are small, customizable snacks, he said.

"When I look at the food service business in Canada, the fastest growing dayparts are the morning snack, the afternoon snack and the evening snack," said Dover.

"The places that are benefiting from thatit's the Tim Hortons, it's the cafe part of McDonalds, it's Starbucks it's just growing and I don't expect it to decrease any time soon."