'It excites people': First Nations artists give beadwork a modern twist

The longstanding tradition of beadwork is taking on a new twist among youngFirst Nations artists who've developed a long string of social media followers, helping manyturn their hobbies into businesses.

Today's bead art includesstyles ranging from traditional Anishinaabe floral designs, to creations usingpop culture images such as baby Yoda or Hello Kitty.

These three Ontario artistsspeak about how they got started, their attempts to put modern flair into creations that are true tohistory, as well as the intricacies of their work.

Rebecca Doxtator, owner of Otsitsidesigns in London, Ont.

Doxtatoris from Oneida Nation of the Thames andstarted beading as a hobby in 2015. She began selling her work a few years later, after postingher creations onsocial media. Her number of followers as well as her business have been growing steadily.

"Traditionally, Haudenosaunee would do raised beadwork or beadwork for regalias," said Doxtator.

"I haven't perfected that or attempted that yet, but the work I do is more modern. My friend describes it [as]...traditional beadwork style with a pop culture twist. So I like to do bolo ties, rings, obviously earrings, phone grips. I do a variety of stuff, but it is more modern beadwork."

In recalling howbeadwork has evolved over the years, Doxtator saidHaudenosaunee would use beadwork to show their stories andhistories, and even mark political and historical events.

Today, artists still keep all thatin mind in theirbeadwork,adding a modern perspective.

"I've seen people beading [images of]Beyonc,or like their idols ...," said Doxtator, "somore people are able to consume and view it, and sort of understand it."

Shannon Gustafson, co-owner of RS Gustafson,Thunder Bay

Gustafson, from White Sand First Nation,has been beading for 25 years andruns herbusiness with her partner, Ryan Gustafson.

Over the years, her work has evolved fromgeometric designs, to traditional floral designs. She said examining herself prompted her to look deeper at the craft.

"Tribal identity [is important] and so for me, it was going back, and learning about the history and learning about the old ways of creating beadwork," said Gustafson.

"This shift happened within the style of the work that I was creating, and that style was to sort of reflect more of the traditional floral patterns ... I'm kind of in this place where I've gone back in time."

Gustafson saidfor her to be comfortable with who she is and understandher background, as well as the work of artists before her.

Gustafson said modern beadwork creations includeremnants and "bits and pieces" of the past, incorporated into contemporary and modern pieces, something she calls"amazing and brilliant.

"It's a really good way to acknowledge... our ancestors and the things that they left here for us"

Gustafsonfeels today'sbead artists, and in particular women artists who in the past often didn't get credit for their workare getting more recognition.

"Because things have changed and and there's been this shift inthe way we see the world these beaders [are]being acknowledged for their creativity, and I think that is something that's really cool because that's not something that hasn't happenedin the past."

Malinda Gray, beadwork artist, Trent University student

Malinda Gray, from Lac Seul First Nation,creates beadwork that she sometimes sells.Sheis a PhD candidate in Indigenous studies, attending Trent University in Peterborough, Ont., where shewrote her thesis about beads and researchesbead artists.

Gray said Indigenous beadwork art in the past was considered by many assouvenirs for tourists ortrinkets. Today, bead artists and their styles are being noticed and taken more seriously, with their work seen as an art form.

"It's beyond that now," she said. "We are now more empowered to make art for ourselves, our people, for our culture, for expression. And like all great artists, it's being welcomed and received."

Graysaida big reasonIndigenous people commonly did beadwork through history was to sellit for survival, including to feed their families, but that's changing because it's growing in popularity andbeing taken more seriously.

You know that this isn't an arts and craft trade. This is real art. These are pieces that most people will keep for years and pass down.- Malinda Gray, beading artist and student

"But we didn't need validity from the outside," she stressed."Indigenous people already were valid.

"There are still beaders today,there are bead artists that do that [sell art to feed their families], and they are getting more respect.

"You know that this isn't an arts and craft trade. This is real art. These are pieces that most people will keep for years and pass down," said Gray.

She said the rise inpopularity ofbeadwork iswell deserved. But she also believesartists shouldpetition the governmentto starta program similar to the U.S. Indian Arts and Crafts Act of 1990, which registers beading artists as being Indigenous, so non-Indigenous artists in Canada don't wrongly profit off their work.

Pop culture's use of beadwork as well as promoting the art online have both helped its popularity, she said.

"We have used these images in our beadwork and we will show them off on social media, and they become viral. And then once people start looking at maybe the baby Yoda earrings, they look at the Instagram."

Gray added: "Now when I tell people I do beadwork, [it's] 'Do you have a [website]? Do you have Facebook? Instagram? Can you do these? Do you take orders?' You know it, It excites people."

But there are still people who don't take beadwork as seriously as they should, said Gray.

"A lot of people are like, 'Oh, well, it's a dead art form that's being revitalized.' I'm like, no, it's not. It's a resurgence. It's always been there, and Indigenous people have always loved and accepted it, and know for it to be its own art form. It's just now that the non-Indigenous people are waking up to this reality."