Winnipeg Jets unveil reimagined logo embroidered with Ukrainian heritage

Ukraine's national identity, cultural heritage and history have been incorporated into a newWinnipeg Jets logo, unveiled ahead of the team's first nightcelebrating Manitoba's Ukrainian community.

Thelogo, unveiled on Wednesday,was designed by Andrii Sobchuk, a Ukrainian graphic design artist who fled to Canada after the war broke out in 2022.

Sobchuk's take on the Winnipeg Jets logo includes the geometric patterns that are embroidered on the sleeves of Vyshyvankas,traditional Ukrainian shirts, and on the edge of Rushnyks, woven towels.

The patterns are tinted in blue and yellow reflecting on the colours of the Ukrainian flag, and also nodding to the sky and wheat fields, elements that hold significant meaning for Manitobans and Ukrainians,True North Sports and Entertainment said in a news release.

Mallows, an eight-pointed star symbolizing the stable order, harmony and the joining of masculine and feminine energies, is also part of the design, placed around the Jets' logo circle, True North Sports and Entertainment said. The Ukrainian coat of arms is also featured in the design, sitting on top of the jet.

The hockey team will hold aUkrainian heritage night game on Jan. 2.

The Jets also have logos honouring Manitoba's Indigenous communities and inspired by South Asian Heritage Month.