How a local organization is empowering Black youth

You may have noticed the elegant designs used in our recentBlack Changemakersseries.

They werecreated by a newly launched design company called DestaNationCreative Agency.

The agency was born out of DESTA Black Youth Network a non-profit Montreal communitygroup founded in 2006 that aims to reduceindividual and systemic barriers to employment for Black youth.

Itoffers professional services in graphic and web design, communications and marketing.

CBC Montreal had the chance to speak to DESTA graphic designerKamden Biggart and multidisciplinary designer Peeta Chery,both of whom worked on the Black Changemakers project.

They told us about their work, how they stay motivated during the pandemicand how they gotinto the design business.

CBC Montreal: How did you get started in this line of work?

Peeta Chery: For as long as I can remember, I always had a pencil and paper at close range. I also started making comics at a very young age. Itransitioned to fashion graphics andgaming to finally continue this journey into the digital marketing world.

CBC Montreal: What is your favourite part of Design?

Kamden Biggart: My favourite part of doing this kind of work is creating something that fulfills its purpose and that the creative team and client loves. It's a great feeling.

CBC Montreal: What are some of your biggest inspirations?

Peeta: Being a multidisciplinary designer gives you the ability to work on so many different mediums. I can be inspired by art pieces froma museum exhibition, TV commercial, a product packaging or a videogame. My biggest inspiration is the work of Pharrell Williams.

CBC Montreal: How do you stay motivated and balanced especially during the pandemic?

Kamden: Normally, I balance work with rest by playing team sports, hanging out with friendsand biking. During quarantine, that has changed to just trying to take a walk every day before 8 p.m. I stay motivated by keeping my working and living spaces clean and organized.

When it comes to advice for people looking to become a designeror work in a creative field, Peeta referred tothe programs offered by DESTA.

He encourages people to challenge themselves to find time to work on their own creative projects because "creativity is like a muscle, you need to flex it."

Most importantly, he said, creativesshould "[be] passionate, hungry for more and never stop learning, because this industry is in constant evolution."

On March 27, CBC Quebec and DESTA are continuing theBlack Changemakersconversation with DestaBx- Black Experience, a live virtual event hosted by Our Montreal'sCatherine Verdon-Diamond.

For more details, visit DestaNation's website.