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Montreal

Mlanie Joly confident French-language content won't be overlooked with Netflix deal

The heritage minister is defending the deal with the entertainment giant, touting it as biggest foreign investment in Canadian content in 30 years.

Heritage minister touts the deal as biggest foreign investment in Canadian content in 30 years

Minister of Canadian Heritage Mlanie Joly announced the Netflix deal Sept. 27. (John Woods/Canadian Press)

Federal Heritage Minister MlanieJolyis defendingthe $500-million Netflix dealafter comingunder fire in Quebec for its apparent lack of specific funding for originalFrench-language productions.

Quebec's culture minister, Luc Fortin, said Thursday he was left "speechless" by the deal, which he criticized for not earmarking any dedicated funding forFrench content.

"I think the federal government needs to do its homework and insist on a proportion of original francophone content in the $500 million," he said.

Jolydefended the deal Friday morning, saying: "We are pioneers in the domain. ... We are the first country in the world to get $500 million in funding."

She admitted that while some people, including Qubecor head Pierre Karl Pladeau and Quebec spokesperson Gabriel Nadeau-Dubois, aren't happy with the arrangement she's confident Quebec-produced content won't be overlooked.

"There's anxiety about whether Quebec will be able to get a piece of the $500 million," she said. "I knowNetflixwill have good news to announce on that subject."

Jolyreiterated her plan to "transform our sector" and saidthat while other countries haveput the taxation burden on consumers, Trudeau's Liberals made a campaign promise not to do the same.

"You have to take risks," she told Radio-Canada."The idea is to get good Quebecois television on the platform that's the first thing."

Some people within the industry as well as the political sphere would have preferred to see Canada imposea "Netflixtax," as France and Australia are doing, toinjectdevelopment funds into the Canadian industry.

The idea was proposed by a parliamentary committee in June butnixed byPrime Minister JustinTrudeau soon after.

Joly touted the Netflix deal as the biggest foreign investment in Canadian content in the last 30 years.

With files from Radio-Canada