Publisac distributor sues Montreal for new bylaw banning distribution of unsolicited flyers

The company that prints and distributes local weeklies to householdsthroughout Quebecis suing the City of Montrealover its decision to ban unsolicited leaflets and flyers arriving at Montrealers' doorsteps.

TC Transcontinental says the new bylawinfringes on the company'sfreedom of expression and citizens'right to information. In a lawsuit filed on June 15 at the Montreal courthouse, the company accused the city of acting in a"discriminatory" and "abusive" manner, andsaid the bylaw is inconsistent with the provisions of the Environment Quality Act.

In April, the city announced that as of next spring, weekly flyer-stuffed plastic bags containing circulars,coupons and local newspapers dubbed Publisacin Quebec will be prohibited by default, except for residents who have requestedthem by means of a sticker on their door or mailbox.

Currently, residents only have the option to refuse Publisacs anopt-outmodel that Transcontinental hopesto maintain.

"A membership plan, such as the one the City is trying to impose on consumers, merchants and distributors, clearly violates the Canadian Charter and the Quebec Charter by constituting a serious violation of the right to freedom of expression and the right to information,"the lawsuit reads.

Mayor Valrie Plante has said the bylaw will come into effectin 2023.

In April, Plante said some800,000 flyers and other unsolicited advertisements are printed and distributed to Montreal households each week. That adds up to more than 41 million flyers annually thatend up in recycling bins or in the dump.

Montreal plans torequire the advertisements be delivered in paper bags rather than plastic ones. The city is aiming for zero waste by 2030.

Company appeals decision in Mirabel

In conjunction with this case, the Montreal-based packaging and printing company is also appealing an April 20 Superior Court decision upholding a similar ban in the City of Mirabel, adoptedin October 2019. At the time, it was a first in Quebec.

While waiting for the Court of Appeal to consider the case, Transcontinental has stopped distributing Publisacs in Mirabel. The announcement was made on April 25.

Since then, Canada Post has taken over the distribution of printed advertising in the municipality, resulting in the loss of 16 jobs associated with Publisac.

The Crown corporation is the only other entity that has the capacity to distribute local and regional weeklies to residents' doorsteps, but its rates are prohibitive, costing up to three times as much as theprice charged by Transcontinental.