Quebec brewery's offensive beer names spark 'disgust'

The owners of a Lvis, Que., micro-brewery are reeling after several of their provocativelynamed beers drewflak from womens groups.

With names likeTheHooker and La Tite Pute the Little Slut LeCorsairesseasonal beers are not a favourite withwomen's rights groups.

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LeCorsairedoesn't limit its unconventionalapproach to names. On its menu, "La Tite Pute" is described as "an easy girlfriend, light and fruity." Another seasonal beer, the "Vicieuse," is supposedly "an orgy in your mouth."

The brewery's menu also includes a beer called "The Parrot," which comes with a labeldepicting a nude woman in a bird cage.

The head of Quebec's Council on the Status of Women,Julie Miville-Dechne, saidthe names are unacceptable.

"The name La Tite Pute disgusts me," Miville-Dechne said.

[Prostitution] exploits women. There isnt a lot of choice involved, there is a lot of exploitation, a lot of violence. Its not something we should be laughing about, Miville-Dechne said.

The co-owners of themicro-brewery saidthey never meant to insult women, and will be more careful when choosing names in the future.

They said they chose the name La Tite Putebecause that beer didn't take as much time to makeand it has a more commercial taste.

Co-ownerJulieGagnon,saidshedidnt expect their attempt at humour to raise such an outcry. She saidthey never intended to demean women or promote violence.

Gagnonsaidthey are not alone when it comes to unconventional beer names.

In the world of micro-breweries, there are plenty of beer names that are trashy enough, she said.