Pandemic takes a big bite out of Quebec movie theatres

Bruce Gurbergsmiles ashe talks about the taste of movie popcorn and rattles off the list of filmsscreeningat his theatre in Cte-des-Neiges, despite the fact that last year his business was brought to a standstill by the pandemic.

"There's no question that our numbers have been down and it has not been pleasant," saidGurberg, owner and president of theCin Starztheatre chain.

"Being closed, with curfews, no food sales, it's absolutely been difficult."

Recentnumbers published by the Institutde la statistique du Qubecshowcinemas across the province saw14 million fewer visitors in 2020 than in 2019 a 77 per cent drop, due largelytoCOVID-19 restrictions.

In March2020, Quebec went intolockdownand cinemas wereshut down. Theyre-openedwith reduced capacity three months later when the summer looked hopeful.But by October, as Quebec was battered by another wave of infections, they were shuttered again as Premier Franois Legault imposed curfews and strict rules.

During this year's March break, theatres slowly welcomed movie goers backto their seats, but not without controversy.

Vincenzo Guzzo, president of GuzzoCinemas, said most theatres wouldn't want to re-open without being able to sell popcorn and snacks, which represent half of their revenue.Premier Legault called it "popcorn gate" and the Quebec government agreed to compensate theatre owners forlost revenues from concession stands.

'Lots of protocols' for clients' safety

In the last few months,Gurberg says customers still seem hesitant to return tohis five locations in Quebec and Ontario.

"There's been a huge drop," he said. "We notice the people that are coming are loving it, enjoying it.But there's still a lot of fear out there and a lot of people are not ready yet to give it a shot."

With all of Quebec currently in a green zone, cinemas can have up to500 people per section with a maximum capacity of 7,500. Reservations are required, people who live at separate addresses have to sit one seat apart and face masks have to be worn unless you're silent and in your seat. Patrons can munch on popcorn but can't talk.

Movies are one of the non-essential activites where a vaccine passport is required to enter.

Theatres also have to have separate entrances, exits, food counters, and sanitary facilitiesfor each area and staff must monitor access to them.

"We have lots of protocols here for your safety," said Gurberg, "and we are following all the rules and taking care of everybody."

Streaming in a home near you

Gabriel Pelletier, President of theAssociation des ralisateurs et ralisatrices du Qubec,aQuebec film producers association,says COVID-19 has accelerated a globalshift in how films are created and consumed.

While movie theatres were closed, hesays more and moreHollywood productions debuted in people's living rooms.

"There's a window where films are supposed to be only on the big screens," Pelletiersaid. "That window is getting smaller and smaller."

Pelletier says streaming services mostlyhave an appetite for English-language contentbut he thinks it willonly be acouple of years before they start to targetQuebec's French films.

He says smaller,local productions are already goingstraight toindependent cinemas and streaming services, which are willing tofinance the films and help cut down on costs.

"Theatrical release is just one other screen in the whole scheme of things," he said.

"There is home viewing, you can see it on your phone, on your tablet... Different kinds of films are going to find different kinds of releases."

Community Arts

Arshad Khan, a Montrealfilmmakerand member of the organizing committee for the Coalition of South Asian Film Festivals, says he'll never stop making movies designed for theatres.

As a Pakistani-Canadianartist, Khan says he lives for the "rich conversations" that happen after his film screenings, whenpeople from different backgrounds and walks of lifecome together to discuss asharedexperience.

"There's no way those conversations would have taken placewere they watching my work on a streaming platform," he said.

"Cinema gives the opportunityof community development, community building, conversations and examining art," he said. "The four walls of the cinema and the sound design and everything... it goes to your heart."

Khan says there are manyother filmmakers, producers and cinema owners who are passionate about the traditional, large formatand will fight to maintain the central role of movie theatres in the business. And he says he'd like the government to look at how it can provide additional support to the Canadian industry.

"When you want your audience to have that experience orthat intensity, you can't do it when they're sitting on their laptop or at home or on their phone, that can only happen in a cinema," he said.

"I think that the government should do its best at every level... to ensure that this important cultural institution is supported and doesn't die out," he said.

"We need to protect our arts and our culture."

Pushing Forward

Despite thechallenges he's faced over the past year and a half, Gurberg says he's willing to betthatpeople will always want to go to the movies.

He'sopening a new theatre on Cavendish Boulevard in a couple of months and says he'sconfident attendance will eventually return to normal.

"There's nothing like a movie and a popcorn in a cinema," he said. "It's been difficult but things are looking brighter down the road."