Dressing up this Halloween? Skip the sexy nurse costume, says Quebec nursing order - Action News
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Dressing up this Halloween? Skip the sexy nurse costume, says Quebec nursing order

A new social media campaign is asking customers not to buy into the sexy nurse costume and stereotype, saying it hurts the perception of the widely female-dominated profession.

Order says the stereotype has real impacts on professional women

Quebec's order of nurses wants to persuade people to go with a costume that is more like a real nurse's uniform instead of the "sexy nurse" version. (Sharon Yonan-Renold/CBC)

Oct. 31 is just around the corner, but there's one costume Quebec's order of nurses says is just too creepy for Halloween.

A new social media campaign is asking customers not to buy into the sexy nurse costume and stereotype, saying it hurts the perception of the widely female-dominated profession.

The campaign was launched by Quebec's professional order of nurses (known by its French acronym, the OIIQ). In a video posted online Monday, the order asks Halloween revellers to consider dressing up as a real nurse complete with scrubs and a mask.

"Nurses take care of everyone," the video says, "so let's take care of their image."

Luc Mathieu, the president of the OIIQ, said they're using Halloween as an occasion to talk about how nurses are often depicted in popular culture.

"Sexualizing nurse uniforms perpetuates sexist and degrading stereotypes and fantasies about nurses' profession and expertise," Mathieu told CBC.

WATCH| Health-care workers, Halloween costume buyersweigh in on sexy nurse outfit:

Nurse costume campaign sparks debate

2 years ago
Duration 0:59
A call by Quebec's order of nurses to rethink nurse costumes has some wondering about the image they portray.

Real-life impact on nurses

Natalie Stake-Doucet,a registered nurse and the president of the Quebec Nurses' Association, said she's seen the impact of the clich first-hand.

"I've been a nurse for 12 years. I've seen pretty much everything you can think of," she said. "The things we've been subjected to from patients, friends, family... we often get stuff like, 'oh you're a nurse, that means you're a nymphomaniac' or something like that."

"But we're all educatedand trained to take careof people in professional ways."

Stake-Doucet said sexy costumes in general aren't the problem if someone wants to wear a costume that shows more skin, that's fine, she said.

Natalie Stake-Doucet is a registered nurse and the president of the Quebec Nurses' Association. She said people should be allowed to wear revealing costumes, but is concerned about how nursing is depicted. (Jean-Claude Taliana/CBC)

"[This is about] how nurses are marketed as a Halloween costume," she said. "Anybody can dress how they want but it's about marketing a profession as hypersexualized."

Giselle Wilson, a nurse at the Royal Victoria Hospital, agreed that nurses need to be seen as professionals, especially coming out of the pandemic.

But she said she's thinking more about institutional problems, especially after theprovincial election, where health care often took a backseat to other issues.

"If you want to dress as a nurse whether it's a sexy nurse, or an actual, in scrubs nurse we don't need to be offended by it," she said. "I personally am not."

"Halloween isn't serious. It's a fun event.It's meant for people to enjoy themselves."

With files from Sharon Yonan-Renold and CBC's Daybreak