New details on training for Cannabis NB employees

With at least 20 Cannabis NB retail outlets scheduled to open across the provincein July 2018, the search for qualified New Brunswickbudtendersis on.

If you're not au fait with the lingo, that's like a bartender, only with cannabisbuds.

Somewhere between asales rep and a sommelier, their job is torecommenddifferent varieties of the plant, weigh it out, give advice on how to consume itand make sure store operations are in line with provincial and federal regulations.

• Addresses for initial New Brunswick cannabis retail stores announced

On Jan. 19, the government of New Brunswick startedrolling out its plan to train its unionized workforce ofbudtenders.

"Ensuring Cannabis NB staff receive comprehensive training is an important part of ensuring recreational-use cannabis is introduced in a safe manner," said a Department of Finance spokesperson.

To make that happen, NB Liquor and the Department of Finance announced a partnership with Canopy Growth to develop "a budtending course," said Canopy president Mark Zekulin.

But there's one hitch: most law-abiding citizens in NewBrunswickaren't, shall we say, experienced.

Product knowledge, customer service

Canopy certainly has a lot of expertise in selling cannabis.

The company, which bills itself as the world's largest regulated producer of the plant, runs seven grow sitesand is renovating an eighth. The40,000-square-footfacility in Fredericton's Vanier Industrial Park is slated to open in 2019.

In September, Canopy signed an agreement to supply New Brunswick with four million grams of cannabis products with an estimated retail value of $40 million in the first year.

It's also getting into the training business.

The program forretail employeeswill consist of four online modules, plus self-guided and classroom components ranging in length from two-and-a-half hours to several weeks, Zekulin said.Like liquor store workers, employees will likely receive training to identify potentially intoxicated customers to take appropriate steps.

Aspokesperson for the Department of Finance confirmed the minimum age to work at Cannabis NB will be 19.

It's certainly an interesting time that we're in.- Mark Zekulin, president of Canopy Growth

It will be detailed enough, Zekulin said, to bring even a total cannabis newbieup to speed.

Most important for prospective workers, he said, is "an open mind and having enough knowledge [...] to recognize that this is a very varied product," said Zekulin. Unlike alcohol, different types of cannabis have wildly different highs or different "effect profiles," as he put it.

"Some [strains] will be energetic, some will be more sedative," he said. Budtenders will need to "embrace the fact that all of these varieties are different."

"A huge part of a successful legalization of cannabis is to make sure that people have the right information to make the right choice and have a positive experience," he said.

Freshly-minted budtenders will receive a certificate upon completing the course, he said.

Neither the province nor Canopy Growth would comment on the dollar value of the government's training partnership.

Union 'shocked'

Jamie Agnew is the president ofCUPE Local 963, which represents liquor store workers in the province and will, after July, also be the bargaining unit for Cannabis NB workers.

In New Brunswick, the average salary for a liquor store retail associate ranges from $16.50 to $24 per hour. An average liquor store, according to Agnew, has between eight and ten employees but a Cannabis NB location could need more or less than that.

He said he was"shocked" by the training announcement,givenhis last meeting with representatives of the Crown corporation that will oversee legal cannabis was "backin October."

"I've been in the business for 25 years, so I know what it takes to sell a product, but this is different," Agnewsaid. He wouldlike to be able to give his employees more informed answers to their questions on NB Liquor's role in selling cannabis.

Agnew said the union will be meeting with Cannabis NB representatives "in the coming weeks."

It's unclear whether NB Liquor will be shuffling the ranks of its retail workers to staff Cannabis NB locations.

Such a plan couldconceivablywork, according to Zekulin, who said the jobs require similar customer service skills, and detailed familiarity with theproduct.

"It's akin to a wine. It's akin to a whiskey," he said.

Once-illegal skills needed

An obvious challenge for the new, regulated industry is that people who have spent years growing cannabis, selling it, or working at black-market dispensaries aka the people who might be most qualified to work with it nowhave been operating outside the law. Many have even been charged with trafficking and possession.

In the old world order, a drug charge might have dashed one's hopes for a job at a government-controlled agency.

Canopy Growth can't speak for NB Liquor, Zekulin said, but his company is certainly open to hiring people who have been involved in the illegal industry.

"We certainly do criminal background checks on all our staff," he said, "[but] we also have plenty of folks who were the early founders of compassion clubs and who were early activists."

"We have people on our team who have disclosed those backgrounds and bring a wealth of knowledge that we're happy to use."

NB Liquor would not disclose whether a criminal background check will be required for Cannabis NB employees, saying only that it would follow Health Canada's recommendations.

'Never had anything like this'

If all goes well, the training could also be exported to "other provinces, or other countries," Zekulin said.Canopy is also developing training for dispensary employees on Prince Edward Island.

But New Brunswick's comprehensive partnership is "groundbreaking: we've never had anything like this," he said.

Given the unique training and staffing requirements, the Crown corporation might needto get the ball rolling on the hiring processsoon.

While the recruiting is up to NB Liquor, Zekulin said, "I would think within the next couple of months they'll want to have their first staff and locations in mind."

Given the enthusiasm the Gallant government has shown for legalization, "if all the provinces, I'm betting that New Brunswick will certainly be ahead of the curve and ready to go," Zekulin said.

"It's certainly an interesting time that we're in."