Nova Scotia won't engage in beer war with New Brunswick

Nova Scotia's provincial liquor corporationis standing by its decision not to engage in a price war with New Brunswick over beer, according to a spokesperson.

The decision comes as NB Liquor announced it was keeping its cheap beer promotion until the fall amid strong sales.

The deal has attracted some NovaScotianbuyers to cross the New Brunswick border and take advantage of the promotion.

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DeniseCorra, a spokesperson for the Nova Scotia LiquorCorp., says New Brunswick's latest decision isn't going totempt them into dropping their beer prices.

"I don't think it does change anything for us," saidCorra."We have no plans to follow suit."

Corrasaysthey won't know the impact of NB Liquor's promotion on their sales until they get their numbers in October.

'Sales have been going great'

MarkBarbour, the communications officer with NB Liquor, said on Tuesday"The sales have beengoing great" for the beer promotion.

The deal started on July 14 and offers four 15-can packs of beer for $74.99, which works out to $1.25 per can.

The brands in the promotion include, Alpine, Moose Light, Budweiser, Bud Light, Canadianand Coors Light.

Barbour saysto date, they've sold 870,000 cases of beer, which translates to $15.2 million in sales exclusively off their promotion.

That success has prompted NB Liquor to extendthe promotion to Oct.9.

Barbour saysthere were no plans to make the promotion a permanent deal, but they will continue to assess it as the promotion continues.

"Right now it's too early to tell what's going to be the end result," said Barbour.