Sew this happened: Quilt company makes a car cosy for a RAV4 - Action News
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Sew this happened: Quilt company makes a car cosy for a RAV4

The East Coast Quilt Co. in St. John's is turning heads downtown with a custom quilt for a sport utility vehicle.

East Coast Quilt Co. created custom covering to use in Santa Claus parade

Debbie Northover stands in front of her studio's eye-catching creation, a quilt cover for a Toyota RAV4. (Heather Barrett/CBC)

Tuned-up cars and motorcycles are roaring through St.John's now that the weather is more favourable for driving, but there's a different kind of custom build on Water Street, and it's getting looks from locals and tourists alike without making any noise.

It's a Toyota RAV4with aquilt cover, custom-made by theEast Coast Quilt Co. after one of its employees came up with the idea.

"Our intention is to put it in the Santa Claus parade, and just to help to encourage people to look at different ways to use fabric and have fun with quilts," said company owner Debbie Northover.

Northover said the quilt was designed to attract attention. (Heather Barrett/CBC)

Four people, working for a month

Northovercalled ita radical new idea, born out of a desire to entice customers.

"No, it's not a thing," said Northoverwhen asked if car quilts is some sort of internet trend. "It's something we thought would attract attention, and it's certainly done that for us."

Northover's team needed to make sure that the cover met certain specifications if it was going to be road legal for the big parade. She said it took about a month to make, with four employees working on it off and on.

"This was made as a unit It's a similar technique as to make a quilt, it's just that this had to be three-dimensional so that it could wrap around the car," she explained.

The grey material on the front end of the Toyota is intended to help with airflow, says Northover. (Heather Barrett/CBC)

Cosy and captivating

Northoversaidit's generating enough buzz to warrant all of that hard work.

"People are stopping and taking pictures, they're coming into the shop and saying, 'What's going on?'So it's getting the buzz that we wanted it to create."

People who want to check out the quilt-adorned Toyota need a little co-operation from the weather, though.

"I guess if it's a sunny day it'll be parked here and it'll have the quilt on," said Northover."Hope for lots of sunny days!"

Read more from CBC Newfoundland and Labrador

With files from Weekend AM