'Dildodians' are buzzing as Jimmy Kimmel's mayoral bid for Dildo, N.L. gathers steam - Action News
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'Dildodians' are buzzing as Jimmy Kimmel's mayoral bid for Dildo, N.L. gathers steam

As the late-night host sends his "emissary" to visit the province and residents of Dildo get another live spot on his show Monday, the area is full of activity.

Premier Dwight Ball trying to tempt late-night host to visit the province but Kimmel playing hard to get

Guillermo Rodriguez poses in Dildo, N.L. on Monday ahead of a live spot on the show. (Jimmy Kimmel Live/Twitter)

It may not be a true town, but its truename is generating buzz internationally and right inside the businesses of Dildo, N.L. thanks to Jimmy Kimmel.

"It's big booming now for the business, and tonight we will be live on Jimmy Kimmel again,"Karine McDonald, owner of Dildo Cove Coffee and Krafts, said Monday.

Comedian Kimmel's quest to become the mayor of Dildocontinues, and he has dispatched his on-air sidekickGuillermo Rodriguez to the town to up the ante.

Even though as a local service districtnot a municipality Dildo does not actually have a mayor, committee member Andrew Pretty said he's sure they can do something.

"If he runs a good campaign," Pretty joked, as signs and merchandise throughout the community seem to indicate Kimmel is uncontested.

'Riding the wave'

"The community has been abuzz all week, and I've never seen as many cars go over this road," said Pretty, with people taking photos of the Dildo signs or stealing them.

"We're riding the wave.I like to keep things respectable because we are a very proud town, we don't want our town to be too much for the brunt of jokes and innuendos, but I think the producers realize that," he added.

That wave is bringing a lot of money and international recognition to the area, according to Colleen Morrissey, owner of Inn By the Bay.

"My bookings have increased maybe 40 per cent," since Kimmel's segmentson the community aired this month, said Morrissey.

"This is absolutely fabulous and we're all riding that bus and we're having a great time doing it!"

Kimmel connection

The comedian confirmed his "emissary" would be in Dildoin response to a tweet by Newfoundland and Labrador Premier Dwight Ball.

"Hey @jimmykimmel, what are you waiting for?" wrote Ball on Monday morning.

"How about I extend an official invite to come check out our incredible province. August is too hot in LA, and you need a break from that terrible traffic. I promise you'll fall in love with Newfoundland and Labrador!"

The late-night host wrote back a few hours later: "Thank you Premier Ball. My emissary @IAMGUILLERMO is on the ground in Newfoundland and the whole Kimmel family looks forward to seeing the Balls in #Dildo."

Kimmel started his campaign to become mayor last week.

"I was alerted to the existence of a place, maybe a magical place. It's a small town called Dildo D-I-L-D-O. It's a real place in Newfoundland, Canada," Kimmel told his studio audience on his show Aug. 7.

The host dialed in a crew of "Dildodians" people who live in Dildo to talk about their town origins, as well as to announce he wanted to be the town's new mayor.

Jimmy Kimmel has plenty of marketing ideas for Dildo if he becomes mayor, including T-shirts, books and baked goods. (Jimmy Kimmel Live/YouTube)

Prettysaid jokes about Dildo's name are nothing new, but attention has exploded since Kimmel's first segments aired.

A crewfrom Jimmy Kimmel Live is in Dildo this week posting "Kimmel For Mayor" signs and producing segments for at least two more episodes, Pretty said.

Pretty said some residents are concerned the jokes about their home might become too vulgar, but he said dirty jokes are not what the show's producers seem to have in mind.

Read more from CBC Newfoundland and Labrador

With files from Stephanie Kinsella and The Canadian Press