Ho-ho-how much for a letter to Santa in the newspaper? - Action News
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Ho-ho-how much for a letter to Santa in the newspaper?

The company that publishes three newspapers in Newfoundland is charging $12 for every letter to Santa. One mom is crying foul.

Company says new $12 fee will not even cover production expenses

Lynn Drover, seen with her son Ender House, isn't happy with the $12 fee for printing a letter to Santa in some of the newspapers owned by SaltWire. (Bernice Hillier/CBC)

Yes, Virginia, there is a Santa Claus but if you live in some Newfoundland communities,your parents are going to have to fork out a bit of money to get a letter to him in the paper.

The Western Star, Central Voice and Northern Pen newspapers all owned by SaltWire Network have each begun charging $12 for letters from children to Santa to be published.

Until now, the service was free in the Western Star, and the other weekly papers charged a nominal fee, according to the company.

However,SaltWiresays the fee is necessary to pay for acostly production process.

LizzieCramm, regional president ofSaltWirein Newfoundland and Labrador, estimates it costs the company $15,000 to print the letters to Santa.

Lynn Drover's son's letters to Santa from previous years are proudly displayed on the family's fridge. (Submitted)

She saidtheWestern Star, for example, collects up to 800 letters every year.

"It goes in to our newsroom,to our editorial team to edit them and then from there it actually then moves in to our layout team to design the page [and] from there it actually goes to another department too for the printing of the plates. And then from the printing of the plates it actually then goes to our press room," she said.

"It's quite a process."

Cramm, who said the costs of ink and labour have increased, said the $12 fee still "doesn't even break us even."

"It just goes back to a business decision based on the economy."

For now, the St. John's Telegramisn't charging a fee to print letters to Santa, butCrammsaid that could change.

The Western Star is charging parents $12 for each letter to Santa. (Submitted)

"I can only kind of bite off so many things at a time ... the Western Starto me had a little bit more urgency," she said.

"I'll be honest about it. I can't say next year thatThe Telegramwillbe in the same boat."

Mom plans her own publication

Lynn Drover, owner of the Kinder Castle toy store in Corner Brook, said she felt she could do a better job for other families and free of charge at that.

"Parents have come to me and said 'it's not fair, we can't afford it,'" she told CBCNewfoundland Morning.

"Twelve dollars is abig jump."

In response, Drover came up with a plan to publish her own book.

Bonus material includingrecipes, puzzles and games will accompany children's letters. She said the resulting publication will cost $2 a copy.

"It doesn't make me any money whatsoever. If we sell every advertising spot available, we would just break even for printing and binding the books," she said.

Sign on building reads
The Telegram is not charging for its letters to Santa, but a SaltWire official says that could change next year. (Cecil Haire/CBC)

"So it's really not about making money. It's about carrying on a new tradition for me and my family and hopefully for other families in Newfoundland as well."

Ad spots are selling for $25. Drover said other parents have "already flooded my inbox" with their children's letters.

With files from CBC Newfoundland Morning and Colleen Connors

Read more articles from CBCNewfoundland and Labrador

Corrections

  • A previous version of this story stated that the letters to Santa service had been free in all SaltWire newspapers. In fact, the weeklies had already been charging a smaller fee, and it was free in the Western Star.
    Nov 07, 2018 11:01 AM NT