Nunatsiavut making a push to draw tourism to northern Labrador - Action News
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Nunatsiavut making a push to draw tourism to northern Labrador

The Nunatsiavut government is making a push into the tourism market, beginning at the grassroots level withtourism walks for locals across Labrador's north coast, to help brainstorm ideas for future visitors.

Locals are leading the way with their own ideas for the strategy

Green northern lights.
The northern lights snake their way across a young night's sky over Nain. (Submitted by Deirdre Kohlmeister)

Those who have ever wanted to explore the north coast of Labrador will be welcomed with open arms.

The Nunatsiavut government is making a push into the tourism market, beginning at the grassroots level withtourism walks for locals across the north coastto help brainstorm ideas for future visitors.

Makkovik and Nain have already had their sessions. Tuesday night focuses on Rigolet.

"We had planned community visits this summer to get our staff into all of the communitiesto get an update on all of the projects that we're working on," said Jill Larkham, the Nunatsiavutgovernment's director of tourism.

"We thought it would be a good opportunity to invite people to a session where they could experience their home town through a visitor's lens just to get people thinking of small little experiences they could start to create and then hopefully grow from there."

Larkham said a local perspective has been important in setting future goals.

A pair of snowmobilers huddle near the fire on a snowy trail in Labrador.
How about a boil up in Postville? (Submitted by Samantha Jacque)

"Our tourism strategy really focuses on community development and working with communities to see what they want to offer," she said.

"We're hoping to hear [about] different areas that they would want to improve on and maybe they might need some training or some support in different areas. We would follow up with them to make sure they get that done and work with them."

Nunatsiavut is planning to revamp its visitor's guide so that by next year it'll have more information available for prospective visitors online and in pamphlets.

Nunatsiavut is made up of five communities in northern Labrador, and Larkham says each one is different.

"My hope is that we continue to work with the communities to offer experiences that they want to offer, not just for people who are coming on the boat or by plane, but business travel as well," she said.

Postville's tourism walk is planned for next week.

Read morefrom CBC Newfoundland and Labrador

With files from Labrador Morning

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