Get 'em while you can: Shoppers snap up last batch of mustard pickles
Pickle maker giving up on Zest and Habitant brands
Newfoundlanders and Labradorians are mourning the loss of ... a brand of mustard pickles.
A staple in a traditional boileddinner, the tastymixture sold under the Zest and Habitant labelshas been discontinued by producer Smucker Foods of Canada Corporation.
Pickle lover Phyllis Pottle said she ran to the store as fast as she could when she heard the news.
"My grandson Gabriel just called me, and he told me that they were going out of business," said Pottle.
"They love the pickles, so I said I'd go right over now and buy as many as possible."
Pottlesaid shepicked up 8 jars for her grandsons and family, and hopes they last a long time.
But she's already dreading the day when the mustard pickles that pair so well with salt beef, turkey and other traditional disheswill be no more.
"It won't be the same, because the taste will be gone, the pickles will be gone, and I might even have to end up making some myself."
'You might see them onEbay'
Paul Power, anassistant manager at Colemans onMerrymeetingRoadin St. John's, said Friday thatdemand for the pickles hasbeen consistently high at the store.
"It's one of our best sellers, especially around the holiday season and all that, people really enjoy having it with their meal," he said.
"Customers are real curious to know when the pickles will come back in stock, and if we're going to have any more," he said.
"It's devastating to some.I guess people just want their mustard pickles for theirjiggsdinner."
The store is working on an alternative to appease its loyal customers.
Colemans to rescue on the demise of Zest.We're working w/a pickle maker & close to launching a more delish pickle. pic.twitter.com/bEpQUyr7wz
—@judyatcolemans
But on Friday afternoon, all anyone seemed to care about were Zestmustard pickles, andPower said there were still approximately120 jars left in the store.
Demand is so high,Power has a theory on where they might end up.
"You might see them on Ebay, who knows"
Social media pickle panic
It was aWhitbournebusinessman who broke the news about the pickle plan on Thursday.
Not meaning to incite panic ...
All zest and habitant mustard pickles have been discontinued in NL. #thisisacrisis #nlwtf #nlpoli #nlfoods
—@PeterPetipas
But it was too late.
@PeterPetipas @heather_legge dear lord! #thisisacrisis #lastbottle pic.twitter.com/sbGaRGwcdw
—@OtherMCH
And it was every pickle lover for themselves.
John Crosbie on Mustard Pickle Moratorium: "I didn't take the goddamn mustard pickles out of the goddamn jars." #TAGS #NLPOLI #MUSTARDPICKLE
—@DaveJSullivan
Like any great tragedy, after anger and fear comes sadness.
I will remember you
Will you remember me#lastjar #nlpoli pic.twitter.com/hxYk3hwKwR
—@politicspeonies
Even local politicianPC MHA Steve Kent chimed in about the culinary crisis.
I call on all parties to work together to help our province's #MustardPickles fans. This transcends politics. #PicklesBeforePolitics
—@stephenkent
It's the latest Newfoundland food crisis to hit the province since the shortage ofCarnation andFussell'stinned cream in 2013.
SmuckerFoods of Canadasaid in a statement that it has"updated" itsBick'sSweet Mustard pickles "to offer consumers a quality replacement."
That productis set to hit stores in June.
Will it be the same?
Only time will tell.
But in the meantime, the race to grab the remaining jars of mustard pickles has already begun.
With files from Katie Breen