Facebook rejects ads for traditional Inuit knives, calling them 'weapons'

An artist in Yellowknife says Facebook is culturally discriminating against Inuit after the site rejected his ads selling uluit,the plural ofulu, a traditional Inuit knife.

Kenneth Ingniqjuk Mackay, who is Inuk and Scottish, makes and sells uluit from discarded items such asscrap saw blades and wood.

Buyingads on Facebook isa convenient and effective wayto sell them, he said.

He'd been advertising themfor two months without issue when Facebook rejected one of his paid ads on May 4. A notification said it violated Facebook'sadvertising policy that prohibits the sale of weapons on the social media site.

"I was surprised. Like, it's a tool for food and sewing," Mackaysaid, noting he's seen lots of ads on Facebook for kitchen knives.

Mackay immediately requested a review of the ban and took to social media to air his frustrations.

"Calling it a weapon is cultural prejudice," he wrote in a Facebook post on May 5. "It has never, ever been made or promoted as a weapon."

That post has since been shared more than 1,000 times and garnered more than200 comments. The issue has also gained traction on other social media platformswith #freetheulu.

Two days after requesting thereview, Mackay said Facebook concluded his ad didn't violate its policies and it was approved. But hesaid there were only 40 minutes remaining before the ad expiredand he wasn't reimbursed for the cost.

"I've had a lot of great support, which has been really great, but Facebook hasn't gotten the message, apparently," Mackay said.

A few days later, he said another oneof his ads was rejected.

"It's been really frustrating. I don't know why they just keep banning it and declining the ads," he said.

"It definitely feels like cultural discrimination. Like, it feels weird when our everyday clothing and tools are regularly flagged as something that violates community standards. All around, it doesn't feel very good."

Facebook apologizes

According to Facebook, all ads are reviewed before they can run on the site. Facebook enforces its advertising policies through a combination of automated and manual reviews of text, photos and landing pages where ads lead. But the site's review process isn't perfect.

In an email to CBC, a spokesperson for Facebook said Mackay's ad was rejected in error.

"We recognize the deep importance of [uluit]to Inuit communities and want to clarify that products like the one the seller posted are allowed for sale on our platform." the email reads.

"We apologize for the mistake and value the feedback that helped us identify and correct it as quickly as possible."

This is not the first time Facebook has come under fire for banning posts by Inuit selling culturally significant items.

In 2017, some northerners expressed frustrationafter Facebook removed posts featuring sealskin crafts, with the same issue recurring in January 2019.

Facebook apologized on both occasions and said the posts were removed by mistake.

Mackay said he'd like to see the platform do a better job of reviewing ads for cultural Inuit items.

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