Winning photo from Yukon hair freezing contest goes global

The winning photo from theannual hair freezing contest atTakhiniHot Pools in Yukon is receiving international attention.

Owner Andrew Umbrich says the contest for photos of hot springs users' frozen hairhasbeen running for years, but he says 2015 was a standout.

"Our winners really surprised us with their amazing pictures and video," he says.

Umbrichsays the winning picturehas already been shared more than 400 times on Facebook. Wednesdaymorning he woke up to emails from media outlets in Germany and the United Kingdom wanting permission to use it.

MilnaGeorgeaultand her winning teammates also posted a video on Facebook. Georgeault says she was surprised to see that has more than 18,000 views.

The Yukonerworked with her partner MaximeGouyouBeauchamps and their friend FannyCaritte, who was visiting from France, to create their winning'dos.

"We put a lot of work into our hair," says Georgeault.

She says her frozen hairstyle took about half an hour to sculpt.

Umbrich thinks part of the contest's success is due to its uniqueness.

"We're never heard of anyone everdoing it anywhere else," hesays, noting the contest was started by the previous owners of the hot pools.

Umbrichsaid he thinks Yukon's climate createsthe right combination of steam coming off the water and cold temperatures to freeze hair nicely.

The contest is held in association with the Yukon Sourdough Rendezvous festival, but Umbrichsays heruns the contest the entire month of February to account for unpredictable temperatures.

He says-20Cworks for hair sculpting, but -30C is ideal.

"It just takes 10 minutes to a half hour to make a pretty incredible picture," he says.

One strategy, according to Umbrich, is to lay the hair on the edge of the pool to freeze.

"As it freezes, they'll slowly fashion it or sculpt it into something," he says. "Once it's frozen it becomes a lot easier to move and shape."

Umbrich says about 20 people entered the contest thisyear. With all the attention, next year's participation might be higher and so might be the prize.

This year's winners took home $150 butUmbrich is talking about increasing the payout in 2016.