Fogo Island economic success 'absolutely transferable,' Zita Cobb says

Canadian communities facing economic challenges can learn from success in Fogo Island, Newfoundland, businesswoman Zita Cobb said Friday.

Three years ago, Cobb opened the now-famous FogoIsland Inn, a striking series ofbuildings on the rustic island that lure guests from around the world. It immerses visitors in the deep traditions of the region, yet has brought to life the community.

Cobb's next project, based in Montreal, will bea toolkit to showwhat she did onFogoIsland, so other communities can learn from it.

Her "salty Narnia" of a childhood was like living in the 19thcentury, she told CBC Radio's Mainstreet. Her family had no running water or electricity and her parents couldn't read or write. But, she says, it was idyllic.

Innovation 'emerges out of need'

The islandchanged drastically with the collapse of the fishery, the main employer. Neighbours worked together and quickly in order to survive, she said, and that wasdespite being divided along religious lines.

"Our fear of losing home altogether was bigger than our fear of each other," Cobbsaid.

"Innovation is something that emerges out of needas opposed to invention,which I think emerges out of a dream of success," she said.

Cobb spoke in Halifax Wednesday about innovationas part of a series put on by the Canadian magazine, the Walrus.

Cobb left her island community, Joe Batt's Arm, in 1975 to study business. Her career started at the swell of the technology boom, which gave her enough to retire and launch, with her brother, the Shorefast Foundation on Fogo a decade ago.

The new development on Fogo Island came down to a number of questions, Cobb said.

"What do we know as a community?" Cobb asked. "What do we have? What do we love? What do we miss and what can we do about it?"

The idea of an inn camenaturally, asFogo is blessed with profound hospitality, Cobb said. Soon through community effort, a number of businesses launched as a result of the inn being built.

"Inns need chairs and bed and tables and quilts," Cobb said. "We're good at making all that."

FogoIsland success 'absolutely transferrable'

The upscale inn with unique architecture caught the gaze of the design world. It's been featured by Vogue Magazine and the New York Times.

The team didn't want to make a museum, Cobb said. Instead the project carried the past and alsoreached to the future to build the economy.

Enrolment increased atFogo Island schools with former residents returninghome. Optimism came back to the eastern island.

"Newfoundlanders almost always want to go home," Cobb said. "They just have to be given the smallest, little opportunity."

Other communities facing a shift away from traditional livelihoods could look to the Fogo Island model, she said.

"Any community, anywhere, and the process we used is absolutely transferrable," Cobb said. "The answers will be different because you have to start with A-B-C-D:asset based community development."

It works best, she said, with about 10 percent of the population behind the initiative.