#MelnykOut billboards go up, signalling fans' frustration

Billboards designed to put pressure on Ottawa Senators owner and CEO Eugene Melnyk to sell the team have gone up atseveral locations around Ottawa.

The billboards went up Monday and will remain for two weeks at:

• Ogilvie Roadnear St. Laurent Boulevard.
• Hunt Club Roadnear Paul Benoit Drive.
• Bank Streetnear Riverside Drive.
• Carling Avenuenear Preston Street.

A fifth sign is set togo up April 2 and stay up for one week atBanknear Riverdale Avenue.

Spencer Callaghan raised money for the billboards in February. In an interview with CBC Radio's Ottawa Morning Monday, he said it "feels good" to know they're finally being installed.

"I'm doing this for the fans. More than 420 fans donated to this campaign, and we raised over $10,000," he said.

'Your empty seat doesn't speak'

"Quite honestly, people are sad that this team is going through such a tough time, and that doesn't just mean on the ice quite frankly this has nothing to do with the product on the ice; this has to do with the organization as a whole.

"They're happy that there's a way now for them to have a voice and be heard, because unfortunately, if you simply don't buy tickets, your empty seat doesn't speak."

Asked why the billboards aren't closer to the Senators' rink,Callaghan said the space simply wasn't available.

"Unfortunately there was no availability around the Canadian Tire Centre until the fall, according to the company that we approached. So our next best bet was to try to get maximum visibility," he said.

Letter failed to mollifyfans

In early March, Melnyksent a letter to season ticket holderspromising sweeping changes to rebuild the teamand reaffirming his commitment to keep the Senators in Ottawa.

"Enduring a tough year has given us a chance for clear-eyed evaluation," Melnyk wrote. "This is an ongoing process but I can tell you one thing: we are not looking to just tweak our lineup nor mortgage our future for stop-gap solutions."

Callaghan said it did little to mollify angry fans.

"I would suggest it made it worse, because the letter really came off as kind of tone-deaf. One, the letter was only sent to season ticket holders ... but second, it was just a very vague letter without a lot of concrete actions involved."

Much of the disgruntlement has to do with the team's perceivedpenny-pinching, Callaghan said.

"I think most Sens fans are perfectly OK with the fact that the Senators are not going to spend at the cap we understand that it's not a rich market team but if you're not going to spend at the cap, then you have to do the little things around the edges that you can do to be successful, and you can't do that with the smallest front office in the league.

"Now we have our third CEO in the past 14 months, who is Eugene Melnyk himself, and I just question the level of chaos and uncertainty. The level of chaos and uncertainty in the front office just does not give fans a lot of confidence."