'This is who I am': the reinvention of Maher Arar

Maher Ararsitshunchedover a laptop in a sparselyfurnishedbasement office the no-frills headquarters ofa new social enterprise he started with three co-founders.

Thefledgling business has all the hallmarks of a bootstrapstartup. In fact,Arar owns theentire Ottawaoffice building.

"We have actually one nice office upstairs, we just don't use it. When you have unlimited resources, you become lazy," laughs Arar, 45. "I'm trying to simulate the situation as if I don't have money to put into this."

In reality, Maher Arar is a multimillionaire, those "unlimited resources" earnedin a way no one should have to accumulate wealth.

10 months and 10 days

In September 2002, Maher Arar was returning to Canada froma family holiday in Tunisia. On a stopover at JFK Airport in New York, Arar was detained by U.S. authorities who accused him of being an al-Qaeda operative.

Arar was spirited awayto Syria where he was imprisoned in a filthy, rat-infested, grave-sized cell. He was tortured repeatedly.

Back home in Ottawa, Arar's wife Monia Mazigh campaigned for his release alongside a dedicated support network of human rights advocates and sympathetic politicians. The couple's daughter Baraa was only five at the time. Their son Houd just a toddler.

Iwas ready to confess to anything if it would stop the torture.- Maher Arar

Arar was held in Syria for 10 months and 10 days, during which time he told his captors he'd attended a training camp in Afghanistan, even though it wasn't true.

"I was ready to confess to anything if it would stop the torture," said Arar during a news conference shortly after his return to Canada in 2003. "I've never been anywhere near Afghanistan."

In 2007, after a lengthypublic inquiry, Arar got an apology and$10.5 million from the Canadian government for its role in his mistreatment.

Arar and Mazigh began focusingtheir attention on human rights advocacy,while continuing to seekjustice from the U.S. administration, a campaign which has so far failed to yield results.

Now,14 years after hisrendition, Arar is putting himself back in the spotlight. But now the circumstances are very different, so this timehe's controlling the narrative.

'I never wanted to work for someone else'

Arar can trace hisentrepreneurial bent back to his childhood in Damascus.

"I opened up a popcorn stand, you know, during the summer," recalls Arar. "From that age I never wanted to work for someone else."

After graduating with an engineering degree from McGill, Ararbecame drawn to startup culture,diving deepintotechnology andspendingsleepless nights solving problems.

Entrepreneurship teaches you resilience and that helped me.- Maher Arar

"Yeaha, this is who I am. A lot of people don't know that when I was arrested, I was actually working on a software prototype. I wrote a business plan, a very huge business plan," Ararsays,leaning backin his chair, lookingrelaxed.

"I still keep it. We did present it to the government when I was settling my case."

In those dark days in a Syrian cell, Arar says his entrepreneurial instincts actually helped him keep it together.

"Entrepreneurship teaches you resilience and that helped me," he says. "Everything feeds each other, right? My prior entrepreneur experience fed in to help me survive my ordeal, and my ordeal is helping me back into my entrepreneurship."

'Something that is useful for the world'

Arar says whereashis earlier business ideas were about creating technology and making money, he now has a different angle. His experience in Syria changed his goals, he says.

I just hate when people think of me just as money.- Maher Arar

"I think, yes, my ordeal made me want to create something that is useful for the world. I want to help improve the situation we are in."

Arar and his friendsnow colleagueslook like they're having too much fun to be working.

Last fall, Arar started out as an advisor to the three guys he'steamed up with. He said it was important that they all have good technical skills, but just as important that they like each other.

His multimillion-dollar payout from the government was national news. He knows he's perceived as having deep pockets.

"Obviously, yes, but not with the people I'm working with. I really try to hand-pick whoever I befriend these days. I just hate when people think of me just as money."

'Go-to app' for good causes

Their new company, CauseSquare, has developed a mobile platform aimed at getting millennials to connect with, volunteer forand donate to charities.

"We feel that people should easily connect to their favourite causes a one-click solution. It should be fun and rewarding. That's how we came up with the idea,"Arar says. "We want to be recognized as the go-to app for engaging good causes."

Maher Arar's rendition 'opened eyes'

8 years ago

Duration 1:11

After rendition to Syria, Maher Arar returns to his entrepreneurial roots with the creation of "go-to app for engaging good causes."

The team provides an example.One of the founders wanted to donate to help Syrian refugees last fall, but with so many agencies involved in the effort, he didn't know where to start. Hefigured there should be an app for that.

CauseSquare allows users to choose from a menu of causes including education, human rights, justice and independent media. It then narrows the choices to individual charities and non-profits, helping users find the best fit for them.

"We've made our solutions so easy, to the point where we take advantage of short-duration, altruistic impulse. Research shows this altruistic impulse only lasts for eight seconds," Ararsays.

The non-profit organizations themselves provide the content:short, edgy videos designed to draw in potential young donors. CauseSquare has added entertaininggaming features to get 20-somethings to pay attention and come back.

Millennial beta-testers

But when you're in your mid-40s,inventing a software application that will attract millennials is no easy feat.That's why Arar harnessed the advice of his daughter Baraa, now in her second year at Carleton University.

"I do ask Baraa. I trust her opinion and I ask her a lot of questions about what she thinks about the app."Arar has also called on a group of Baraa's 20-something friends to act asthe beta-testers.

Baraa, a slam poetwho majors inhumanities and art history, calls herself CauseSquare's "posterchild," though she doesn'tsee herself a typical millennial.

"It's a bit weird, because I think that I'm different in some ways than people my age and so I might not be the perfect kind of prototype," Baraa sayswithout a hint of self-consciousness.

But thenfew children have their fathers accused of terrorism, whisked away, tortured, returned home, forced to fight to clear his name then one daywinvindication, turning his family intoinstant millionaires.

"She's been very much affected by what happened to me," says Arar, taking a deep breath. "She doesn't say it, but I can feel it."

Seeing them together, the mutual admiration is obvious.

"I think that when someone goes through something very life-altering, I think that's much more amplified, that desire to search for something meaningful," Baraa says. "I think my father wants to live a life of meaning and purpose. He wants to be a father, a creator, an engineer and a constructive, contributing person."

Name stillelicits mixed response

Arar's businesspartners share Baraa's admiration for him. Butthey also recognize Arar's name elicitsa mixed response from the outside world. There remain thosewho associate Arar with alleged terrorism, even after his very public and thorough exoneration.

In their early conversations the founders openly discussed whether it was a good idea to have Arar as the company's frontman.

LikeArar,MohamedMaamoun,CauseSquare'schief operating officer, alsoimmigrated to Canada with his parents from the Middle East.

"It's a pro and con. I think everyone knows,"Maamounsays.

Arar nods and weighs in."There'll be some negative aspect to it. Maybe some people will not want to talk to me."

Among the complicationsis the fact thatfor now, Arar won't fly to the United States. He assumes he's still on that country'sno-fly list, which rulesout travel to visit customers or attend conferences.

Maamoun says, in the end, they all agreed the advantages of having Araron board outweighthe disadvantages. Of course there is the money he's bringing to the project, butArar's ongoing relationships with several human rights and justice organizationspotential customers is alsoa big plus.

"He was able to get organizations involved, so we're launching with customers versus launching and hoping to get customers,"Maamounsays.

'Closing the circle'

One of those customers is Amnesty International, already hosted on the CauseSquare app.

Alex Neve, Amnesty International Canada's secretarygeneral, has been a friend and supporter since the early days of Arar's rendition, working closely withMazigh and campaigning for Arar's release.

Neve isn't surprised that bothArar the innovator and Arar the human rights advocate havechosen to focusenergy on a social enterprise.

"He's now been able to marry the two together. I don't know if it's so much a reinvention of Maher, but it's sort of closing the circle in some respects,"Nevesays.

It's a circle that takes Arar back to hisentrepreneurial roots, andwhile his involvement in CauseSquarecan't erase what happened, those who know him can see the effect it's having.

"One of my friends leaned over and said,'I don't think I've ever seen your father this excited,'" Arar's daughter Baraa says.

Ararattributes that to the fact that now, instead of looking back, he's constantly looking ahead, making plans and setting important goals.

"We have a vision here. We're creating a future. We want to become the next Shopify," he says, referring to the Ottawa e-commerce softwarecompanythat launchedon the public markets last year with a valuation of more than $1 billion.

His reinvention well underway, Arar says his rendition to Syriahas in a strange waymade him the person he's becomethe entrepreneur he is again.

"I'm a victim of rendition, I'm a victim of torture, but I would like to now do what I'm passionate about. I would like to contribute towards the solutions and, yeah, I would like to be branded as an entrepreneur."